The new film - to be released this week in the U.S. - has been accused of "white-washing". The Media Action Network for Asian Americans (MANAA) released an angry statement against Sony Pictures and Cameron Crowe (the film's director) saying they failed to recognize the majority of Hawaii's population.
"Caucasians only make up 30% of the population but from watching this film you'd think they made up 99%," said MANAA. "This comes in a long line of films that use Hawaii for its exotic backdrop but goes out of its way to exclude the very people who live there. It's an insult to the diverse culture and fabric of Hawaii."
'Aloha' stars Bradley Cooper, who falls in love with a female pilot while he is trying to reconnect with his ex-wife. The female leads are played by Emma Stone and Rachel McAdams.
What can I say? Hollywood, I believe (as should everyone) is color and ethnic blind, except for the fifty shades of green - as in moola. Like the constant belly-aching by African-American actors saying they deserve more and bigger roles, to all the other groups that say they are under-represented in movies - the only concerns of film producers is if the film is going to make a profit.
If putting Asian, African, Hispanic, Middle Eastern, or others into their movie would garner a larger box office gross - it would be done. Movies are made with a certain demographic in mind, and that demographic is what that film is intended to 'play' to. 'Aloha' is a simple rom-com, chick-flix. Its demographic is white females aged 18-38.
Nuff said,
Jim
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