 |
| Immersive Cinema |
Times change. Movie theaters, since their beginning, were large spaces where viewing was communal - now, much viewing is 'solo' with a personal device. Movies made for cinemas must cater to groups (demographics) and the wider the demo the better. A multiplex has to run a variety of films that appeal to different groups in an effort to get as many moviegoers as possible into seats.
In the digital world, however, movies are viewed alone so they are, by definition, segmented or 'fan-based'. One can see this in the original content being released by Amazon and Netflix, which is tailored to a specific demographic.
The internet is all about niche content - targeting specific viewers. The cinema is all about immersion of the masses. I believe, that because of the diversion of the mediums, content will more and more become platform specific. Movies being made specific for the cinema and movies being made for viewing on a laptop or cell phone. Many directors have already stated that if you watched their films on a small screen then you haven't 'seen' their film.
Larger than life epic movies have such scale that they can really only be viewed at a cinema. Watching an epic movie on-line vs. at a cinema is like seeing a sporting event on TV rather then being at the stadium. We already see content becoming device specific. For example, Google's 360 degree movies allows the viewer to click the screen and look around (like Google maps). Specific to phones, the 360 movie creates the sensation of having stepped into the story - it is essentially, content that combines film and gaming.
In the future, different platforms will dictate different kinds of film-making. The solo viewer and the cinema viewer will each get the experience they desire from content best viewed in that medium.
Best
Jim
No comments:
Post a Comment