'Tomorrowland's' Box Office - A World Beyond

Speaking of the loss of star-power - one only has to look at 'Tomorrowland' - George Clooney just couldn't get 'tomorrow' into today's box office.  At a cost of $180+ million, Disney has laid another very big egg.  Projections are that the film's domestic take will end up in the $80-100 million range.

'Tomorrowland' is a child-friendly romp and an original film (not based upon a book, comic, or other source).  The movie did not deliver in terms of mind-blowing special effects - the effects were good but not great and word spread fast.  The marketing of the movie was better than the final (advertised) product.

For Clooney, he should take solace in the fact that no actor has star-power any longer.  No current actor can draw large attendance numbers unless they are supported by a great film. Its been proven time and again that the big box office bruisers don't need a big-name actor to get in the mega-grosses. Even the Disney name, as family-friendly as it is, cannot guarantee audiences.

'Tomorrowland' is what it is - a 'B' movie whose shortcomings quickly became apparent to moviegoers. Many reviewers are blaming the fact the the movie was an original film, in my mind that really doesn't matter.There have been plenty of films that started out as originals and then became huge successes - Fast & Furious comes to mind.

High-impact, action films w/good actors and special effects = good box office. A mediocre film with big-named star and studio cache = bad box office.  Maybe Disney can recoup some of the loss through DVD and pay-per-view sales. Best of luck.

Jim