On Being A Hollywood Studio CEO

There is currently an on-going tug-of-war between movies and TV.  Giving audiences a reason to invest in a trip to the local cinema is 100% the conversation as Hollywood honchos decide on green-lighting projects.  Movies need to be seen as 'events' to entice consumers away from their 'small' screens. So, what drives the decisions of studio CEOs.

'Emotional Tie-in'

What Drives a Studio CEO ?

Moviegoers emotional tie-in or equity to franchise movies is a huge driver. The success of sequels that keep viewers coming back for more is the emotional tie they have for the characters.  'Fast and Furious' is the perfect example, as is 'Stars Wars'.  The saga continues and that 'emotional' tie is what studio CEOs look for in green-lighting projects.

'Recognizable Titles & Properties'

Finding new prospects that can be developed into multi-movie franchises is the name of the game. It's about acquiring valuable intellectual property (IP) and parlaying that IP into as many stories as possible - with the emphasis on characters.  That's what keeps moviegoers coming back for more.

'Long Time-frames'

When studios enter into mega-deals for major IP rights their goal, from the get-go, is making sure that everyone (screenwriters, directors, actors, special effects/creative directors, etc.) are all on board and know that the master plan is for sequels (and hopefully a franchise).  Five year plans, or longer, are currently the norm in Hollywood!.

'Social Media'

Every Hollywood studio CEO must listen to every bit of online chatter about a story or project - particularly regarding all tentpoles. Script leaks, casting leaks, character reveals can make or break a project.  Social media is a two-edged sword, the trick is paying too close attention can be dangerous because it might pull you in the wrong direction.  But, social media must be given attention and, if necessary, swayed by the studio itself (although no Hollywood honcho will admit to doing that).

So, there you have it. Being a Hollywood studio CEO is simple - just follow the four steps above and you'll be on your way to prosperity and fame.  Hmmm, something tells me this is easier said than done.

Best
Jim