Netflix is doubling-down on the success of 'Bandersnatch', the interactive series that ran in India. Expect to see more and more interactive story-telling on Netflix for all of its content - sci-fi, comedy, romance, and dramas.
Netflix, now with 169 million subscribers worldwide is expanding its Indian content production using Mumbei's production facilities. It is also increasing that languages its content is streamed from 25 to 30 this year. Netflix also beat out HBO, Hulu, and Amazon on customer satisfaction surveys.
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It appears that the follow-ons such as Warners, Disney, and Apple are gunning for Netflix. Their only problems is that they are late in the game, are planning on charging too much for their streaming, and are limited to their own libraries of content for screen fodder. Most folks in the U.S. are already committed to Netflix and perhaps Amazon through Amazon Prime membership. Most consumers are not going to be adding two or three other services to their cadre of streamers.
Netflix is king of the hill, spending more than $9 billion on content last year and upping the ante this year. Their content is worldwide and their subscriptions are growing at the rate of 8.5-9 million per quarter.
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Jim Lavorato
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