In the works for some time, Netflix will soon be debuting its first two retail locations. Where or of what size these outlets will be has not yet been announced. All that is known is that the 'centers' will serve food and drink, sell merch, and feature "immersive" activities based on Netflix hit shows and films, like "Squid Game".
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| Netflix Pop-up featuring 'Stranger Things' show. |
This is a good marketing tactic by Netflix. The outlets are essentially vehicles to bolster the brand and cement fan engagement.
Netflix has been deliberate in this effort. To date, they have launched over 40 pop-up sites to test market the concept. Called "Netflix Bites", besides concession, these sites offered fans of various original shows the ability to compete in games. For example, in the Squid Challenge, over a 70-minute timeframe, participants were presented with six challenges to solve. Tickets started at $39. Also offered were exclusive merch based upon original shows and films.
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| Pop up 'Netflix Bites' |
These trial stores were very successful and fulfilled the goal of supporting the Netflix brand.
In a final note, as of October 1st, Netflix officially ended its DVD mailing business, which it ran for over 25 years. As a final gesture to customers, those that had DVD were allowed to keep them.
By: Jim Lavorato, Entertainment Equipment Corp.
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