The six biggest global content producers are projected to end 2024 at a record $126 billion spend. Disney, Warner Bros. Discovery, Netflix, Comcast, Google, and Paramount Global will account for over 51% of all entertainment content worldwide.
Disney, the largest spender, will end the year at $35.8 billion, followed by Comcast (NBC/Universal) at $24.5 billion, Google at $17.6 billion, Warners at $16.8 billion, Netflix at $16 billion, and Paramount at $15.1 billion.
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Of the $126 billion total, about $40 billion is currently spent on subscription streaming services, as spending on original content remains king.
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