Entertainment industry writers, actors, musicians, and others have launched the Human Artistry Campaign (HAC) (code name: 'Stealing Isn't Innovative'), which is demanding licensing and opt-out mechanisms for human-created work.
The HAC blasted tech companies for developing generative AI, which is based upon "the mass theft of human creative works to produce tools that could theoretically compete with real creatives." The Campaign debuted with over 700 supporters and an ad in the New York Times.
The HAC comprises a mix of unions representing creators, artists' rights groups, and trade associations, including the Writers Guild of America, the Recording Industry Association, and the NFL Players Association, to name a few.
As I've written ad nauseam, technology can't be stopped; everyone must adapt to its use and what it brings to society, including entertainment. The entertainment industry elites want to retain their power and control over entertainment creation, but this is a losing battle. AI-generated entertainment will become a large part of what consumers view and interact with. Its creation is much less expensive, more efficient to produce, and, in many cases, superior to the entertainment that is being produced and distributed now.
The Human Artistry Campaign smacks of a movement to preserve the status quo and keep income and profits flowing to the current entertainment gatekeepers.
By: Jim Lavorato


