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Saturday, January 24, 2026

'Image' is Everything

 For the Hollywood glitterati, 'image' is everything. Being invited to an awards show and walking the red carpet. Being seen at the right night spots and restaurants. Back-slapping and hob-nobbing with the right crowd.

Now, going to breakfast at the right diner is the latest place to see and be seen - enter Max & Helen's. Owned by Phil Rosenthal, star of the Netflix food show "Somebody Feed Phil," an eight-hour wait line is common. Breakfast is a pilgrimage for the Hollywood set.


The wait-line to get into Max & Helen's is eight hours on weekends and six hours on weekdays. It's the longest wait for a table in LA. However, diners don't wrap around the block; they simply register with the host and are given an accurate return time. You can go view a movie or put in a shift at work before being called to your table - reservations are not accepted. 

With only 40 seats, the diner can't even accommodate Phil's friends or family members on a 'Can you get me in' request. 

The menu is pretty much normal breakfast fare with some lunch and dinner options.  Would I wait eight hours for a call to breakfast? NO. Sorry, Phil, no omelet is worth that long a wait.  

Jim Lavorato  






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