For the Hollywood glitterati, 'image' is everything. Being invited to an awards show and walking the red carpet. Being seen at the right night spots and restaurants. Back-slapping and hob-nobbing with the right crowd.
Now, going to breakfast at the right diner is the latest place to see and be seen - enter Max & Helen's. Owned by Phil Rosenthal, star of the Netflix food show "Somebody Feed Phil," an eight-hour wait line is common. Breakfast is a pilgrimage for the Hollywood set.
The wait-line to get into Max & Helen's is eight hours on weekends and six hours on weekdays. It's the longest wait for a table in LA. However, diners don't wrap around the block; they simply register with the host and are given an accurate return time. You can go view a movie or put in a shift at work before being called to your table - reservations are not accepted.
With only 40 seats, the diner can't even accommodate Phil's friends or family members on a 'Can you get me in' request.
The menu is pretty much normal breakfast fare with some lunch and dinner options. Would I wait eight hours for a call to breakfast? NO. Sorry, Phil, no omelet is worth that long a wait.
Jim Lavorato

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