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Monday, March 27, 2006

D-Cinema Like It or Not

I'm not for or against Digital Cinema, but it is my duty to explain all of the good, bad, and ugly
aspects of D-Cinema to our clients. Because I'm critical doesn't mean I'm anti. Nothing could be farther from the truth. In fact, Entertainment Equipment has been at the forefront of
introducing digitally-based content to cinemas long before it was given any attention by the
industry. Please refer to the following articles I wrote on the subject:

"Theatres Become 'Viewing Venues'" September 1999 Issue Film Journal International

"Broadcasting Sporting Events @ Theatres, A Digital Beta Test" April 2000 Issue Film Journal International

"The Case For Pure Digital Cinema" November 2002 Issue Film Journal International

"Regaining The Cinema's Pirated Property" December 2002 Issue Theatre World

What I am against, is the adoption of technology where it's not required and where that adoption may in fact be detrimental to the cinema industry from which there will be no return.

What makes the cinema industry unique is that it is still film based. It has retained its content in analog form using a medium that's 100 years old. Yes, it's cumbersome, quirky, and totally out of sync with the way most information is transmitted today. But it's also standardized on a worldwide basis, is more difficult to copy, still produces an unequalled visual presentation, and(most importantly) prevents competition from entering the industry.

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