My ears perked up the other day as I was watching CNBC and an analyst from some investment company was discussing movies being released day and date with their DVD counterpart. His scenario was that people will go to the cinema and view the movie and then if they like what they saw, run out and purchase the DVD (at full price).
Hmmm, I thought. That is one possible scenario but probably not likely, the likely scenarios would go something like this:
People will either go to the cinema or purchase the DVD, not both. The person that goes to the
cinema and likes the movie will not go out and purchase the DVD straight away, but will wait
until the DVD goes into the bargain bin at the video store or Wal-Mart.
The person that buys the DVD will not view it alone, but will invite friends, family, and acquaintances over to view and enjoy the "premiere" together and at night's end ask if anyone would like a copy of the movie "burned" for a take home gift.
Now, those are the likely scenarios.
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