Question: Name an industry that fully controls its products from concept/research-to-
development-to-fabrication/production-to-distribution-to-enduser on a worldwide basis?
Stuck! There is only one-the cinema industry. The key to this phenomena, which no other
industry on the planet enjoys, is the control of the products' distribution. The introduction of
digital cinema may provide the tipping point which destroys that control and consequently
the movie industry.
By being film based, the cinema controls the distribution of its precious products ( yes, there is
piracy but nothing like it will be once movies are distributed digitally and add to that the problem
of viruses on hard drives and servers). It's film's inherent drawbacks and flaws which preserve
the movie industry's distribution control and nothing more.
Tuesday, March 21, 2006
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