It's All About Egos : Pissing Rights to Biggest B.O.

Who will hold the B.O. record?

Yes, it's all about who has the biggest gross. In the egotistical world of entertainment Disney has decided that it wants to have the record for the film with the largest box office in history - so, it is re-releasing a new version of  'Avengers: End Game' next weekend.

The new version will have a "few new twists at the end of the movie and if you stay until after the credits, there will be a deleted scene from the first film, a little tribute, and a few minor surprises", according to a Disney spokesperson.

The reason for the re-release is an effort to take-down 'Avatar' as the biggest grossing film on record. For nearly a decade, 'Avatar' has held the gate-take record at $2.78b. 'Avengers: End Game' has amassed $2.74b to date - it needs to garner $44m to surpass 'Avatar's' record.

Now, 'Avengers: End Game' (the first version) is still in release in second-run houses and even in first-run auditoriums at megaplexes (nothing else to screen), so was it wise to release the revised version so soon?  Could the prospect that Disney (Marvel) in unveiling deleted scenes and post-credit footage be enough to get the comic-crazy fans back into cinema seats?

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'Avenger' devotees have been busy on social media, rallying support for 'End Game' to be the world b.o. champ. CMG predicts Disney will make at least the $44m required to break 'Avatar's' record and than some. As one should  never
underestimate fan-power and its inexplicable emotional draw.

Jim Lavorato, President
Entertainment Equipment Corp.