CinemaCon-tagion

THERE WERE HIGH EXPECTATIONS for CinemaCon (the Las Vegas cinema convention which replaced ShoWest) on its inaugural.  It's debut could have easily become a CinemaCon-job but the convention proved otherwise.

Holding the fest at Caesar's Palace was a huge improvement over Bally's - the old and convention unfriendly venue where ShoWest lived for years.  Caesar's is spacious, updated, and offers a variety of dining, shopping, and entertainment options.  So. overall CinemaCon had an auspicious premiere. Can it be improved - yes, but it was a quantum leap from the antiquated ShoWest.

One improvement, that should be given consideration, is to have attendance for the Trade Show free of charge for all those that pre-register. This would substantially swell attendance (currently just under 5,000) and make for a more profitable and robust affair. In tandem with free admission,  the Trade Show should be two full days from 10am-4pm without other event conflicts. Instead of the current two half days and one full day. This would make for a more efficient use of time by the trade show exhibitors and attendees.

Kudos to NATO (the fest's manager) for hosting a new cinema convention which will see CinemaCon-tagion in the years ahead.

Oh, what's up with those tacky orange plastic convention sway bags.?

Best and Happy Movie Going
Jim Lavorato