Where Is 3D and D-Cinema Going?
As in now stands, the only folks pushing D-Cinema are the equipment manufacturers and the virtual print fee advocates.
Manufacturers
The projector manufacturers (Sony, Christie, Barco, NEC) all now make a full line of projectors to accommodate various cinemas (based on size) from screening rooms to drive-ins. Sony touts their 4k resolution while the others claim easy upgrade of their 2k projectors to 4k. Either way the public could care less and 4k still doesn't get you to 35mm film's 6-8k resolution.
The server and peripheral equipment producers, including 3D (Dolby, Doremi, Real D, MasterImage, GDC, X-panD, Datasat, Panavision, and others) present nothing new but are reducing prices to entice converts.
The VPF advocates are pushing hard on converting exhibitors to digital but their is no rush for exhibitors as the studios have presented a drop dead date for the program at sometime in 2012. So, why opt for the VPF scheme now?
The exhibs still have plenty of time, the price of equipment is dropping, and you still have to line up financing to qualify.
So, as things stand right now, the D-Cinema/3D landscape is pretty much as it was 6 months ago. We'll keep you up-to-date on any changes.
Best and Happy Movie Going
Jim Lavorato
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