CMG's Predicts Gain Support

Cinema Mucho Gusto has predicted that streaming movie content will eventually lead to the day-and-date release of movies to all sources and devices with cinemas being one source.  Why? Because the numbers are so great that their sheer weight will force this mode of movie distribution and has the benefit of eliminating piracy.  To address this eventuality, cinemas (large and small) need to embrace CMG's five - cinema of the future - essentials: convenience, quality, value, participation, and experience.

Evidence to support this game changing prediction comes in the way entertainment content viewing is evolving.  To that point, the Nielsen Company, the best eyeball trackers in the business, just completed a study which showed that over the last three years the number of online viewers has grown by 26% - but the amount of time spent streaming content has more than doubled over the same period (see chart).

Streaming is becoming mainstream and, more importantly, becoming the preferred way to view on-demand movies, TV, and even live videos on both larger TV screens and on mobile devices.

Streaming will impact both the cinema and traditional TV viewing. Internet delivered content is now winning the - get the eyeballs game - and will continue to do so.  TVs will shortly be sized in terms of feet vs. inches -

Panasonic 12.5 ft. TV

currently an 84" (7 ft.) TV can now be bought for just over $2 grand. These larger TVs are made for movie viewing and video game playing - it's that simple.
Will cinemas exist in the future, of course; but (as we have said in this blog many times) to prosper they will need to change their business model and embrace CMG's five cinema essentials. It should be pointed out that movie exhibitors not look to the Hollywood studios for help in adapting.  For the media giants (that own the studios) will themselves be under intense pressure to adapt to a changing business landscape and some, if not all, will wind up with new owners.  Case in point: Comcast's purchase of NBC/Universal.

Cheers and Happy Movie Going!
Jim Lavorato