|Swampy and Friends in "Where's My Water?|
Disney management is acutely aware that it needs to create content that can be monetized quickly.
For YouTube, the benefit is to use the Disney brand to gain credibility in offering prime, professionally produced content which can compete with cable TV for ad dollars. Teaming with a Hollywood studio advances that goal. Google's plan is to create dozens of web channels featuring comedians, sports stars, musicians, and other entertainers. It is also offering cash advances to prospective producers that total more than $100 million, as Google believes the Internet is the third phase of the television business competing with network and cable TV.
Under the terms of the Disney/YouTube deal, Disney will produce the web videos series, the first of which will be "Where's My Water ?", featuring an alligator named Swampy. The goal is to have eight original series in production at any given time.