Some Exhibitors Just Don't Get It

Taking one or more of their largest existing auditoriums and giving it a name, such as 'CinePlus' or 'X-treme Cinema', and than up-charging for a ticket to that auditorium is nothing more than a scam - and the moviegoer knows it!

Disdain for admission gouging is viral on the web   

This, the latest ploy by some movie exhibitors to extract more admission dollars from their patrons, is a very dangerous and long-term admission killer. I can't tell you how many emails CMG has gotten over the last year or so regarding moviegoers disdain and utter disgust regarding this scheme on the part of exhibitors.

To me, this admission scam (lets call it what it is) is a perfect example of the very thing movie exhibitors should not be doing, particularly when people have so many other options for entertainment and, perhaps more importantly, as we enter the realm of d-and-d movie distribution via the internet and on-demand viewing.  Screening a film on a large screen with large sound is exactly how exhibitors are going to retain their patrons as we move forward - it's not by gouging them at the box office.

A scam and consumers know it !

Consumers aren't stupid. They want value for their entertainment dollar when they go to the cinema - or-else they will view that content in another format, most likely in their living rooms.  Unfortunately, it seems, many exhibitors just don't get it!