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Thursday, May 22, 2014

WHY Fi ?

Cinemas Need To Be Social - having your cinema equipped with WiFi is really a must! Why? Because it provides an excellent service for the moviegoer and sales and marketing opportunities for exhibitors.

Linger Longer


With access to the internet and a place to relax, moviegoers will linger in the cinema after the movie and it provides the exhibitor an added opportunity to sell concession items.

Access to In-cinema Admission & Concession Promotions and Specials

Encourage patrons to access the cinema's website or blog for information on special concession deals and promotions you are having that day or week.  Also discuss upcoming movies and movie schedules. People often forget about doing this before attending the cinema so having in-cinema internet access to your sites is a big plus and keeps your cinema 'social'.

Provides a 'Hot Spot' for non-Smartphone Users

This includes me. Yes, I have a pay-as-you-go phone with no full-time internet access, same goes for my iPad.  My cellphone cost runs about $10/month but I can access the web if there is WiFi available. Now I know some of you may think I am out-of-touch but believe me there are many who think and behave as I do. So, having a 'hot spot' in the cinema is great for us cellular deficient types.

Non-moviegoers' Destination

If your cinema is set up with a, lets call it, cafe or a place where people can sit and enjoy a cup of joe or other libation than there is no reason why your cinema can't be used as the 'third spot'.  The third spot concept was devised by Starbucks and it represents the 'place' between work and home. Free WiFi access and decent concession offerings will bring customers into the cinema who are not moviegoers, but want a nice spot to sit and browse the net, text, and relax.

Going forward more and more information will be given and received via WiFi - from content streaming and video gaming to point-of-sale payments and wireless music.  Having your cinema WiFi equipped is a must for your customers, as well as, your employees.  Use it and take advantage of it.

Best
Jim

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