WHO Are The GIANTS Of Cinema Exhibition

The cinema exhibition business is growing. The growth is global and as it increases there are profound changes taking place which will, in time, change to face of the content being produced.

If you assume that the U.S. is leading the way, think again! Of the top 30 exhibition giants the U.S. has only three, two of which in the bottom five, see the listing below:

China leads the way

Company                                 Global Screens         Country

1. Wanda Film Group                    14,347                       China
2. Cineworld                                    9,538                       U.K.
3. Cinemark                                     5,959                       U.S.
4. Dadi Theater Group                     5,870                       China
5.Cinepolis                                       5,334                       Mexico
6. China Film Digifilm Cinemas     4,952                       China
7. China Film South                         4,366                      China
8. China Film Stellar                        3,606                      China
9. Shanghai United Circuit               3,392                      China
10. CJCGV                                       3,346                      S. Korea
11. Cinemex                                     2,728                       Mexico
12. Beijing Hongliyu Cinemas        2,698                       China
13. Hengdian Cinemas                    2,322                       China
14. Jinyi Cinemas                            2,220                       China
15. Huaxia United Cinemas            2,178                        China

Of the remaining 15 giants, 8 are Chinese, 2 are U.S. and there are 1 each from U.K., Canada, Australia, France, and S. Korea.

If we look at the U.S., where the numbers are surveyed weekly, 57.5% of movie goers are men, 42.5% women. In terms of audience profile by age: 3-10 yrs. - 5.6%, 11-14 yrs. - 4.5%, 15-24 yrs. - 17.6%, 25-34 yrs. - 18.7%, 45 - 49 yrs. - 20.1%, 50-50 yrs. - 10.9%, 60 yrs.+ - 22.7%.

In terms of where moviegoers found their show times: 30% - Theatre websites, 28% - 3rd Party websites, 21.5% - Search engines, 13.7% - At Theatre, 10.2% - Other Digital, 6.3% - Someone Else Chose, 4.3% - Other.  An exhibitor's own website is the top destination for most U.S. moviegoers when it comes to selecting a show time. Which indicates that every cinema, however, small should have a website for their cinema.

Where did moviegoers Buy their tickets? 72% at the Theatre, 24% on-line, 4% other places.

Clearly, the dynamics of where screens are located on a global basis, who is purchasing tickets, and where they are buying tickets are changing, and that change has occurred rapidly. CMG thinks that over time these changes will impact on the kind of movies being produced.

Just saying,
Jim Lavorato