WHAT YOU CAN'T GET AT HOME

The movies have been in a catch-up mode since the 1950s when TV was introduced. It's always been - what can the movies offer that you can't get at home.  From smell-a-vision to 3D, from Panavision to surround sound it has always been the next thing to entice the public to the big screen.

For the last decade, with the introduction of digital cinema, its been content. The high-impact, action, super-hero or animated films that bring to the screen a viewing experience still unattainable at home.

Now, with the ever-present cell, tablet, or PC, people need down-time and the cinema is one place to get some relief.  This factor may be the salvation of the cinema going forward - as you can't get away from the barrage at home, in fact, the home has become the worst place to get solace from the internet or phone.

We all look for personal release. A few hours where we can relax and concentrate on just being entertained without interruption - having 'me' time. The problem is: having 'me' time is getting harder and harder to obtain. One of the places to get it is going to the movies - it's what you can't get at home.

Jim Lavorato
Cinema Mucho Gusto