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A film used for the IRL Movie Club |
In Real Life Movie Club is a nationwide initiative to connect independent exhibitors through in-person screenings and conversations.
Annie Roney is IRL's mover and shaker but credits social author, Robert Putnam for the idea behind her venture. IRL's premise is simple: for $5 at participating theatres, attendees get to watch an independent movie and then stay for a discussion with the rest of the audience.
"Robert Putnam showed in his writings that when people stop gathering in social communities and talking to each other, democracy unravels", say Roney. Also, a documentary filmmaker, Roney frequently thinks about the relationship between the decline in movie viewership to the state of our communities.
Many independent exhibitors often try to bring in filmmakers for post-screening discussion. IRL Movie Club is an excellent substitute for this, in what appears to be a win-win for the theatre and patrons. How it works is that IRL subsidizes participating theatres' event costs to keep the admission at $5. People who feel they belong tend to repeat their attendance, and many with friends in tow - again good for the theatre.
Nationally, since its inception in November 2024 starting with 23 participating theatres the number has grown to 67.
You might want to get on-board with the IRL Movie Club. Look into it - everything and anything you can do to make your cinema more connected with the local community is a winner - and this initiative costs you nothing.
By: Jim Lavorato