Hollywood has AI phobia. Even a hint of using AI in any film, for whatever reason, is a threat to jobs and artistic integrity. There is an AI zero-tolerance policy that has become fashionable for the tinsel-town elite.
The studios and other movie distributors have been using "NO AI" labels on their films and "Made by Humans" can be seen in film credits. AI loathing on the part of the greater filmmaking community will have to change.
If used correctly AI tools offer great efficiency and improved movie quality. For example, using AI to produce flawless voice dubbing from one language to another. This alone is a big improvement for international filmmakers who otherwise would never have gotten a U.S. theatrical release using traditional dubbing techniques.
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| In movie 'Putin', AI was used to have Putin's face on actor throughout film |
Outside the U.S., AI technology is being embraced as a means to reduce production costs and make films more adaptable and therefore more accepted into the international market. An example is the film 'Putin', the Polish produced film where AI was used to recreate the face of Russian President Putin over the body of an actor throughout the film. "AI use in 'Putin' allowed us to sell the film throughout Europe. Most independent films are made on a strict budget, and AI is a way to improve my filmmaking capabilities for very low expense" says Patryk Vega. director of Putin.
Movie creators and distributers can, and will, use AI overtime. The current anti-AI movement within the U.S. entertainment business to curtail the use of AI is shortsighted and non-workable. You can't stop technology; it must be embraced and used responsibly.
AI is not the villain it's just another tool to assist people in producing a better product or service.
By: Jim Lavorato
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