It appears, that for the foreseeable future, 3D films will be the U.S. boxoffice drivers. Last year, the year-over-year increase in boxoffice revenue was due entirely to 3D films and their accompanying higher admission prices (up to $15 in some locations).
Therefore, the issue for cinema owners/operators is not "if" but "when" to get on the 3D bandwagon. With the publics' current craze for 3D even the single-screen theatre owner must consider installing either the Technicolor on-film 3D System or a D-Cinema platform w/3D System to compete and draw in moviegoers.
Exhibitors should think hard, and in my opinion, get on the 3D bandwagon as soon as possible. For advice and information regarding any aspect of the current 3D Systems
- their required specifications, equipment, cost and financing - contact us at 800-448-1645.
Monday, June 21, 2010
CTC & CATHAY GROUP - LINK-UP FOR ASIAN CINEMA TRAINING
In March, the Head of Training & Staff Development for the Cathay Organization Holdings, Ltd., Anya Loh, visited CTC in Buffalo to attend a training and orientation program. The week-long program included a wide variety of topics - from
3D to concession operations.
Resulting from this visit the Cathay Group has extended an invitation to CTC to conduct training workshops for 50 of their senior and technical staff at their headquarters in Singapore and their offices in Kuala Lumpur, Malaysia. Tentatively scheduled for October 2010 we are very excited about this partnership as it reinforces CTC's preeminent position in the cinema training arena.
This year, the Cathay Group is celebrating its 75th Anniversary in the cinema industry - as film producer, distributor, and exhibitor - and it recently opened the second largest cinema complex in the world in Dubai, UAE.
The international boxoffice grew over 7% in 2009 and now accounts for over two-thirds of the global boxoffice. In contrast, last year, the U.S. cinema market was constant in terms of admissions, while the boxoffice gross increase was driven entirely by 3D films and their higher-per-ticket pricing.
Like other overseas exhibitors, the Cathay Group, is experiencing real growth and this is expected to continue for some time. As such, CTC will be at the forefront in assisting organizations to properly train and develop staff to manage and cope as they grow and expand their cinema operations.
3D to concession operations.
Resulting from this visit the Cathay Group has extended an invitation to CTC to conduct training workshops for 50 of their senior and technical staff at their headquarters in Singapore and their offices in Kuala Lumpur, Malaysia. Tentatively scheduled for October 2010 we are very excited about this partnership as it reinforces CTC's preeminent position in the cinema training arena.
This year, the Cathay Group is celebrating its 75th Anniversary in the cinema industry - as film producer, distributor, and exhibitor - and it recently opened the second largest cinema complex in the world in Dubai, UAE.
The international boxoffice grew over 7% in 2009 and now accounts for over two-thirds of the global boxoffice. In contrast, last year, the U.S. cinema market was constant in terms of admissions, while the boxoffice gross increase was driven entirely by 3D films and their higher-per-ticket pricing.
Like other overseas exhibitors, the Cathay Group, is experiencing real growth and this is expected to continue for some time. As such, CTC will be at the forefront in assisting organizations to properly train and develop staff to manage and cope as they grow and expand their cinema operations.
Wednesday, June 09, 2010
BENEFITING FROM THE CINEMA'S LOW ECO-COMMITMENT
These days - in view of the consumer's general cynicism toward business - there are not many initiatives a company can act upon which will positively enhance their sales and brand. However, one way to buck this trend is to be viewed as an environmentally friendly and socially responsible local business.
Virtually every consumer survey I've come across indicates that roughly 80% of the public view environmentally friendly businesses favorably and, as such, would be a business they are more likely to support with their patronage. So, being viewed by moviegoers as an eco-friendly, local business is a major positive in garnering on-going and continued support for your cinema.
As a follow up to my last article, I wanted to continue the theme of adopting sustainability initiatives that, one, can be easily implemented, and two, improve the bottom line while enhancing your cinema's eco-credibility.
WHAT ARE OTHERS DOING
The cinema seems wide open to becoming greener. For example, at this year's ShoWest Cinema Convention I found very little in the way of green products or services being marketed.
Therefore, it is even more advantageous for any cinema to develop, institute, and publicize their green initiatives - essentially becoming a green trailblazer. This would add tremendous value and credibility to your sustainability program and add very little cost to your plan.
This is a unique opportunity for cinemas - all of your environmental actions and initiatives should be "voiced" in all of your marketing, public relations, and sales activities.
BE REALISTIC BUT AGGRESSIVE
Recognize that the real return-on-investment of your sustainability efforts won't happen overnight. That's why it is so important to set realistic and achievable goals that can be built upon. However, you can and should publicize your actions, from the get-go, and continue this promotion. Don't be shy, as a cinema operator you are at the forefront in the greening movement of your industry.
Cinema's have a conspicuous public persona and, right now, is the right time to take advantage of an inevitable trend that is going to continue far into the future. So, be realistic about your goals and plans but once you start be aggressive.
The public is looking to local businesses to be not only good stewards of the environment but leaders in sustainability efforts impacting their neighborhood. View this public concern as an opportunity to re-ignite and rejuvenate your cinema's community relationship - the time is right!
Virtually every consumer survey I've come across indicates that roughly 80% of the public view environmentally friendly businesses favorably and, as such, would be a business they are more likely to support with their patronage. So, being viewed by moviegoers as an eco-friendly, local business is a major positive in garnering on-going and continued support for your cinema.
As a follow up to my last article, I wanted to continue the theme of adopting sustainability initiatives that, one, can be easily implemented, and two, improve the bottom line while enhancing your cinema's eco-credibility.
WHAT ARE OTHERS DOING
The cinema seems wide open to becoming greener. For example, at this year's ShoWest Cinema Convention I found very little in the way of green products or services being marketed.
Therefore, it is even more advantageous for any cinema to develop, institute, and publicize their green initiatives - essentially becoming a green trailblazer. This would add tremendous value and credibility to your sustainability program and add very little cost to your plan.
This is a unique opportunity for cinemas - all of your environmental actions and initiatives should be "voiced" in all of your marketing, public relations, and sales activities.
BE REALISTIC BUT AGGRESSIVE
Recognize that the real return-on-investment of your sustainability efforts won't happen overnight. That's why it is so important to set realistic and achievable goals that can be built upon. However, you can and should publicize your actions, from the get-go, and continue this promotion. Don't be shy, as a cinema operator you are at the forefront in the greening movement of your industry.
Cinema's have a conspicuous public persona and, right now, is the right time to take advantage of an inevitable trend that is going to continue far into the future. So, be realistic about your goals and plans but once you start be aggressive.
The public is looking to local businesses to be not only good stewards of the environment but leaders in sustainability efforts impacting their neighborhood. View this public concern as an opportunity to re-ignite and rejuvenate your cinema's community relationship - the time is right!
Monday, May 03, 2010
THE BOTTOM LINE IS, WELL THE BOTTOM LINE
Many, who are managing businesses, believe that embracing an environmental sustainability strategy is bad for the bottom line. But, like all business decisions the right decisions are the ones that favorably impact the bottom line and having the right sustainability program will do just that.
A study, just issued by A.T. Kearney, a global management consulting firm, found that companies with a "true commitment to environmental sustainability" outperformed their industry peers. The study found that in 16 out of 18 industries studied, sustainability focused companies outperformed their peers by 15% over the last 6 months of 2009! Those are huge numbers. More importantly, the study found that companies prospering most were the ones with the oldest sustainability programs and it's these companies that are now superior to their peers in terms of competitive advantage and market momentum.
As I've reported to you in the past, any company that makes the decision to adopt a more efficient eco-profile and where the sustainable endeavors become a fundamental part of the business strategy, numerous benefits in terms of profitability, branding/marketing and staff relations will accrue. This is now being validated by studies - like the A.T. Kearney one - which positively conclude that reducing energy and water consumption, recycling, and re-education of staff on sustainability issues are business realities which must not be ignored or discounted.
Corporate environmental policies can no longer be viewed as nice to have prerogatives. Price Waterhouse Coopers, the accounting and consulting firm, has documented that clients - which reported and tracked their sustainability efforts - experienced superior returns on assets than clients that did not. So, it is critical to be able to demonstrate the value and return on investment that instituting environmental reforms can make. Gradual sustainability transformations are much easier to benchmark, track, and report on, so to begin - think small.
To demonstrate, lets go really small and really easy. This month, replace all dry-cell batteries with rechargeable ones (a small investment). Over the next 6 months measure how much was saved in supply costs by switching to the rechargeables and the internal benefits gained by instituting this small recycling initiative - you'll be surprised.
Over the next several issues I will present other actions that can improve your bottom line through sustainability. And remember: tangible results from environmental sustainability efforts won't happen overnight, so it's important to set realistic and achievable goals that can be built on over time.
Good luck!
A study, just issued by A.T. Kearney, a global management consulting firm, found that companies with a "true commitment to environmental sustainability" outperformed their industry peers. The study found that in 16 out of 18 industries studied, sustainability focused companies outperformed their peers by 15% over the last 6 months of 2009! Those are huge numbers. More importantly, the study found that companies prospering most were the ones with the oldest sustainability programs and it's these companies that are now superior to their peers in terms of competitive advantage and market momentum.
As I've reported to you in the past, any company that makes the decision to adopt a more efficient eco-profile and where the sustainable endeavors become a fundamental part of the business strategy, numerous benefits in terms of profitability, branding/marketing and staff relations will accrue. This is now being validated by studies - like the A.T. Kearney one - which positively conclude that reducing energy and water consumption, recycling, and re-education of staff on sustainability issues are business realities which must not be ignored or discounted.
Corporate environmental policies can no longer be viewed as nice to have prerogatives. Price Waterhouse Coopers, the accounting and consulting firm, has documented that clients - which reported and tracked their sustainability efforts - experienced superior returns on assets than clients that did not. So, it is critical to be able to demonstrate the value and return on investment that instituting environmental reforms can make. Gradual sustainability transformations are much easier to benchmark, track, and report on, so to begin - think small.
To demonstrate, lets go really small and really easy. This month, replace all dry-cell batteries with rechargeable ones (a small investment). Over the next 6 months measure how much was saved in supply costs by switching to the rechargeables and the internal benefits gained by instituting this small recycling initiative - you'll be surprised.
Over the next several issues I will present other actions that can improve your bottom line through sustainability. And remember: tangible results from environmental sustainability efforts won't happen overnight, so it's important to set realistic and achievable goals that can be built on over time.
Good luck!
Friday, April 02, 2010
ShoWest - IT WAS ALL ABOUT 3D
IT SEEMS THE 3D CRAZE IS EVERYWHERE - 3D TVs, 3D VIDEO GAMES, 3D DVDs, 3D SMART PHONES, AND OF COURSE, 3D MOVIES - AND THE CRAZE WAS AT FULL THROTTLE AT SHOWEST THIS YEAR.
RUMORS WERE RAMPANT AT THE SHOW. SO, DID I WALK A AWAY WITH ANY SOLID ANSWERS - NO!
AM I THE ONE WHO HAS TO MAKE THE HARD DICISIONS - NO! IT'S THE MOVIE EXHIBITOR THAT HAS TO MAKE THE HARD DECISIONS, AND THIS YEAR SHOWEST WAS ALL ABOUT DECIDING WHAT NOT TO DO, WHAT NOT TO BUY, WHAT NOT TO EMBRACE, WHAT NOT TO INVEST IN. IT WAS ALL ABOUT TRYING TO DECIDE - BY VIRTUR OF ELIMINATION - WHAT THE BEST COURSE OF ACTION REGARDING WHAT ARE LONG-TERM, STRATEGIC DECISIONS IMPACTING THE MOVIE EXHIBITOR'S BUSINESS.
GO WITH DIGITAL CINEMA AND 3D OR GO WITH THE NEW ON-FILM 3D OPTION, OR GO WITH NO 3D AT ALL.
RUMORS WERE RAMPANT AT THE SHOW. SO, DID I WALK A AWAY WITH ANY SOLID ANSWERS - NO!
AM I THE ONE WHO HAS TO MAKE THE HARD DICISIONS - NO! IT'S THE MOVIE EXHIBITOR THAT HAS TO MAKE THE HARD DECISIONS, AND THIS YEAR SHOWEST WAS ALL ABOUT DECIDING WHAT NOT TO DO, WHAT NOT TO BUY, WHAT NOT TO EMBRACE, WHAT NOT TO INVEST IN. IT WAS ALL ABOUT TRYING TO DECIDE - BY VIRTUR OF ELIMINATION - WHAT THE BEST COURSE OF ACTION REGARDING WHAT ARE LONG-TERM, STRATEGIC DECISIONS IMPACTING THE MOVIE EXHIBITOR'S BUSINESS.
GO WITH DIGITAL CINEMA AND 3D OR GO WITH THE NEW ON-FILM 3D OPTION, OR GO WITH NO 3D AT ALL.
Wednesday, March 31, 2010
T-3D - WHERE THE FUTURE LIES
FOR MANY EXHIBITORS THE TECHNICOLOR ON-FILM 3D SYSTEM (T-3D) MAY BE THE ONLY WAY FOR THEM TO EXHIBIT 3D FILMS - AND PARTAKE IN THE CURRENT 3D CRAZE. IF YOU ARE INTERESTED IN THE T-3D OPTION CONTACT US FOR FULL DETAILS - IT MAY BE THE OPTION FOR YOU.
APRIL TRAINING WEEK AROUND THE CORNER
Digital Cinema, 3D options, technical issues, management and concession innovations, all of these and many more up-to-the-minute cinema topics will be covered during CTC's upcoming April Training Programs (April 19-23).
For details go to www.cinema-training.com or call us at 800-448-1656. Don't leave yourself wondering about the dramatic changes occurring in the cinema industry and how they (financially and operationally) impact your cinema. Get all the answers and information so you can make the right decisions - visit us at Cinema Training Central - it's easy, economical, and arguably the best and most beneficial decision you can make regarding the future of your cinema (your business).
For details go to www.cinema-training.com or call us at 800-448-1656. Don't leave yourself wondering about the dramatic changes occurring in the cinema industry and how they (financially and operationally) impact your cinema. Get all the answers and information so you can make the right decisions - visit us at Cinema Training Central - it's easy, economical, and arguably the best and most beneficial decision you can make regarding the future of your cinema (your business).
Monday, March 15, 2010
THE MOVIE INDUSTRY 2010
A sub-sector of the larger Media and Entertainment industry, the 'movies' are under much less pressure from the cyclicality of the global economic downturn as their venerability is driven more by the absence of boxoffice hits than economic weakness. Moreover, movie attendance does not make up a significant enough proportion of a consumer's overall entertainment/recreation spending to be cut dramatically in a downturn.
For 2010 the U.S. cinema's performance, both boxoffice attendance and revenue, should exceed 2009's results with continued hit driven films and the positive impact of 3D - which is still new and novel with the public. Additionally, in-cinema advertising, which grew by 17% in 2009 to over $900 million, will buck the more general slowdown in overall advertising expenditures and can be expected to increase 9-12%, and exceed the $1 billion mark this year.
EXHIBITION - STEADY AS SHE GOES
Exhibitors although somewhat burdened with escalating operating expenses and high fixed costs, carry limited inventory and all sales are essentially immediate (cash or credit card}, making for a very low level of receivables while payables are extended and paid on traditional business terms. Although the movie exhibition business does have some concentration (large circuits like Regal and AMC} there are limited benefits to industry concentration given strong buyer (moviegoers) and supplier (studios) power present in the industry. Exhibitors are highly susceptible to top-line volatality ss they are completely reliant on the studios for the quality and quantity of their product stream, making for limited opportunities to differentiate particularly in the case of the large circuits. However, direct competition for exhibsitors is low, their threat comes from indirect competition - the distribution of movie content through non-traditional channels such as DVD, VOD, and the Internet coupled with a collapsing window of exclusive theatrical release.
Nonetheless, movie going remains popular and affordable, although I would be cautious regarding exhibitors ability to maintain boxoffice and concession pricing increases over the next several years. Therefore, movie operators must pay particular attention to operating costs as debt levels and lease obligations are high on average, as are capital expenditures meaning that excellent cash flow and operating expense management is imperative.
DISTRIBUTION - IN AN UNFRIENDLY WORLD
Digital initiatives, such as Digital Cinema, are not consequential to the movie industry's overall profitability. The introduction of 3D will provide a boost to both attendance and admission revenue (with premium 3D pricing) but it remains to be seen if this trend will continue over time.
3D or not, the movie industry is a hit-driven business The large studios are housed within media/industrial conglomerates (Time-Warner, Disney, GE, Sony, News Corp., Viacom) and are viewed as relatively modest profit contributors to the consolidated operations of these media giants. However, there are huge barriers to industry entry by outsiders, the most notably being control of a global network. Moreover, there is limited direct competition between the studios as they do not compete on price but on content delivery that can fluctuate significantly year-to-year. Quality of film product will continue to be the main driver of movie attendance and revenue. Going forward, I would expect the studios to focus more on titles, characters and stories that can be leveraged into other licensing and ancillary products and outlets. This should be good news for exhibitors as well given that these concept/character-driven movies - particularly the fantasy and superhero films - are the current boxoffice center spikes.
OUTLOOK
Moving forward exhibitors should look to improving operations by increasing productivity and efficiency. Implementing environmental sustainability programs which reduce energy, water, and waste costs, improving local community relations, introducing non-movie (alternative) content and activities, and finding ways to enhance their patrons' entertainment experience.
Distributors must be very careful regarding their adoption of digital distribution as this could lead to the eventual loss of their global distribution control - which exists only because it is film (analog) based. The downside for the media giants would be seeing the film industry succumb to the "digital" fate of the music and publishing industries.
By: Jim Lavorato, President
Entertainment Equipment Corp.
For 2010 the U.S. cinema's performance, both boxoffice attendance and revenue, should exceed 2009's results with continued hit driven films and the positive impact of 3D - which is still new and novel with the public. Additionally, in-cinema advertising, which grew by 17% in 2009 to over $900 million, will buck the more general slowdown in overall advertising expenditures and can be expected to increase 9-12%, and exceed the $1 billion mark this year.
EXHIBITION - STEADY AS SHE GOES
Exhibitors although somewhat burdened with escalating operating expenses and high fixed costs, carry limited inventory and all sales are essentially immediate (cash or credit card}, making for a very low level of receivables while payables are extended and paid on traditional business terms. Although the movie exhibition business does have some concentration (large circuits like Regal and AMC} there are limited benefits to industry concentration given strong buyer (moviegoers) and supplier (studios) power present in the industry. Exhibitors are highly susceptible to top-line volatality ss they are completely reliant on the studios for the quality and quantity of their product stream, making for limited opportunities to differentiate particularly in the case of the large circuits. However, direct competition for exhibsitors is low, their threat comes from indirect competition - the distribution of movie content through non-traditional channels such as DVD, VOD, and the Internet coupled with a collapsing window of exclusive theatrical release.
Nonetheless, movie going remains popular and affordable, although I would be cautious regarding exhibitors ability to maintain boxoffice and concession pricing increases over the next several years. Therefore, movie operators must pay particular attention to operating costs as debt levels and lease obligations are high on average, as are capital expenditures meaning that excellent cash flow and operating expense management is imperative.
DISTRIBUTION - IN AN UNFRIENDLY WORLD
Digital initiatives, such as Digital Cinema, are not consequential to the movie industry's overall profitability. The introduction of 3D will provide a boost to both attendance and admission revenue (with premium 3D pricing) but it remains to be seen if this trend will continue over time.
3D or not, the movie industry is a hit-driven business The large studios are housed within media/industrial conglomerates (Time-Warner, Disney, GE, Sony, News Corp., Viacom) and are viewed as relatively modest profit contributors to the consolidated operations of these media giants. However, there are huge barriers to industry entry by outsiders, the most notably being control of a global network. Moreover, there is limited direct competition between the studios as they do not compete on price but on content delivery that can fluctuate significantly year-to-year. Quality of film product will continue to be the main driver of movie attendance and revenue. Going forward, I would expect the studios to focus more on titles, characters and stories that can be leveraged into other licensing and ancillary products and outlets. This should be good news for exhibitors as well given that these concept/character-driven movies - particularly the fantasy and superhero films - are the current boxoffice center spikes.
OUTLOOK
Moving forward exhibitors should look to improving operations by increasing productivity and efficiency. Implementing environmental sustainability programs which reduce energy, water, and waste costs, improving local community relations, introducing non-movie (alternative) content and activities, and finding ways to enhance their patrons' entertainment experience.
Distributors must be very careful regarding their adoption of digital distribution as this could lead to the eventual loss of their global distribution control - which exists only because it is film (analog) based. The downside for the media giants would be seeing the film industry succumb to the "digital" fate of the music and publishing industries.
By: Jim Lavorato, President
Entertainment Equipment Corp.
Tuesday, January 26, 2010
BUILDING YOUR GREEN CRED
With an eye on the future, it's important for your business to build its environmental sustainability reputation and credibility. It makes all the difference if your company is perceived as a value player in the green movement - and as we all know - perception is reality.
No business wants to be open to accusations or even worse the perception of green washing. The lesson here is you must foster and demonstrate through positive actions a deep and long-term commitment to sustainability issues and effectively communicate to your customers and community.
To build your Eco-cred follow these steps:
- A company should engage with a variety of different local/national or perhaps even international groups that have sustainability goals in common with yours. This engagement should be accomplished on a regular basis, and is preferable to single issue initiatives as it reaps much more positive results and cumulative benefits.
- Consider paarticipating in local programs. It is not necessarily better to focus on high profile media opportunities. In fact, in many cases, going local is the preferable tact.
- Always research the groups you are working with and/or sponsoring for their credibility as well. What have they accomplished in the past and what are their goals regarding sustainability? Teaming up with an organization - private firm, public entity, or not-for-profit - with a lot of sustainable cred can make all the difference.
- Initiate programs and actions that present your company as a meaningful contributor and practitioner of sustainability practices. Don't fool and don't spin this issue, as a bad reputation is going to be very hard to fix.
To build a truly sustainable business reputation companies must do more, a lot more, than just talk a good show or implement a few superficial energy saving initiatives. The environmental program you adopt must be strategic, long-term, thoughtful, and productive not only for the company but for the community at large, and your customers. Being part of the global ecological initiative and demostrating your commitment to it will bring significant benefit to your firm's eco-credibility and, over time, your firm's profitability and goodwill.
By: Jim Lavorato
No business wants to be open to accusations or even worse the perception of green washing. The lesson here is you must foster and demonstrate through positive actions a deep and long-term commitment to sustainability issues and effectively communicate to your customers and community.
To build your Eco-cred follow these steps:
- A company should engage with a variety of different local/national or perhaps even international groups that have sustainability goals in common with yours. This engagement should be accomplished on a regular basis, and is preferable to single issue initiatives as it reaps much more positive results and cumulative benefits.
- Consider paarticipating in local programs. It is not necessarily better to focus on high profile media opportunities. In fact, in many cases, going local is the preferable tact.
- Always research the groups you are working with and/or sponsoring for their credibility as well. What have they accomplished in the past and what are their goals regarding sustainability? Teaming up with an organization - private firm, public entity, or not-for-profit - with a lot of sustainable cred can make all the difference.
- Initiate programs and actions that present your company as a meaningful contributor and practitioner of sustainability practices. Don't fool and don't spin this issue, as a bad reputation is going to be very hard to fix.
To build a truly sustainable business reputation companies must do more, a lot more, than just talk a good show or implement a few superficial energy saving initiatives. The environmental program you adopt must be strategic, long-term, thoughtful, and productive not only for the company but for the community at large, and your customers. Being part of the global ecological initiative and demostrating your commitment to it will bring significant benefit to your firm's eco-credibility and, over time, your firm's profitability and goodwill.
By: Jim Lavorato
Monday, January 11, 2010
CUSTOMERS DRIVE SUSTAINABILITY
Completed in September, a survey undertaken by the Packaging Industry Digest (PID) reported that 66% of companies (across all products and industries) reported that customers are driving their sustainable decisions. However, the survey found that only 21% of companies have formal, written policies on sustainability. This points to a real disconnect between customers/consumers and companies' sustainable practices and policies. Additionally, a full 53% of companies reported they have no measurement tool in place to evaluate performance or track progress of their sustainable activities.
As a counterweight a whopping 93% of the companies surveyed stated that Green Washing - the deceptive use of marketing by companies to spin their products and policies as environmentally friendly - was an on-going problem in their purchasing decisions regarding sustainability.
The PID study which surveyed over 500 companies of various size further reported that 69% of companies expect to receive a return on their investment in sustainable upgrades and capital improvements. With 82% expecting a payback on their investment within 2 - 5 years.
When, not if, you begin planning for your company's sustainability contact the Arboreel Group* - which can assist, direct, provide follow-up, and quantify your progress, savings, and ROI.
*Arboreel Group - Designs, develops and certifies environmental sustainability programs and initiatives for cinemas and is managed jointly by Entertainment Equipment Corporation (entequip@aol.com) and Screentrade Magazine (screentrademagazine.com). Arboreel Group is a member of the U.S. Green Building Council and an EPA - EnergyStar participant.
As a counterweight a whopping 93% of the companies surveyed stated that Green Washing - the deceptive use of marketing by companies to spin their products and policies as environmentally friendly - was an on-going problem in their purchasing decisions regarding sustainability.
The PID study which surveyed over 500 companies of various size further reported that 69% of companies expect to receive a return on their investment in sustainable upgrades and capital improvements. With 82% expecting a payback on their investment within 2 - 5 years.
When, not if, you begin planning for your company's sustainability contact the Arboreel Group* - which can assist, direct, provide follow-up, and quantify your progress, savings, and ROI.
*Arboreel Group - Designs, develops and certifies environmental sustainability programs and initiatives for cinemas and is managed jointly by Entertainment Equipment Corporation (entequip@aol.com) and Screentrade Magazine (screentrademagazine.com). Arboreel Group is a member of the U.S. Green Building Council and an EPA - EnergyStar participant.
LOOKING AT CLOUDS
Want to reduce energy costs & consumption - one sure and simple way is to get rid of your computing equipment. If your company is large enough to run various applications on a daily basis look to the clouds for a solution.
Cloud computing is used to store, retrieve, and manipulate company files and data. Cloud computing users only use what they need and pay for only what they use. When a company stores applications in the clouds, money and energy is saved because applications run on shared infrastructure where many businesses are utilizing the same server. Think of your emails - they're in a cloud and do not reside on your PC.
Subscribing to a cloud service provider requires little or no capital. The service is delivered over the Internet for a monthly fee and has the potential of saving a business a lot of money.
Cloud computing has been in existence for several years so any "bugs" cloud providers may have experienced have now been solved, and they are very safe. Cloud providers include Amazon, Microsoft, and IBM to name just several.
Cloud computing is used to store, retrieve, and manipulate company files and data. Cloud computing users only use what they need and pay for only what they use. When a company stores applications in the clouds, money and energy is saved because applications run on shared infrastructure where many businesses are utilizing the same server. Think of your emails - they're in a cloud and do not reside on your PC.
Subscribing to a cloud service provider requires little or no capital. The service is delivered over the Internet for a monthly fee and has the potential of saving a business a lot of money.
Cloud computing has been in existence for several years so any "bugs" cloud providers may have experienced have now been solved, and they are very safe. Cloud providers include Amazon, Microsoft, and IBM to name just several.
Friday, January 08, 2010
THE TECHNICOLOR "OVER/UNDER" 3D
The Technicolor on-film system enables exhibitors (worldwide) to use their current 35mm projectors to exhibit 3D films. The on-screen image is comparable to digital 3D and will allow exhibitors to charge a ticket premium just like digital 3D.
Requirements for the Technicolor 3D are a silver screen and certain lighting and film projection parameters which must be met and maintained to run their system. Technicolor will provide a special lens to each exhibitor meeting the specified requirements. Proper evaluation of each auditorium to comply with Technicolor's projection specifications and installation of the lenses will need to be performed by a Technicolor certified cinema equipment dealer that is also a bonafide technical cinema service provider - such as Entertainment Equipment Corp.
The system works with industry accepted polarized glasses and all of the film prints will be optimized for 35mm 3D using Technicolor's new post-production over/under processing.
Requirements for the Technicolor 3D are a silver screen and certain lighting and film projection parameters which must be met and maintained to run their system. Technicolor will provide a special lens to each exhibitor meeting the specified requirements. Proper evaluation of each auditorium to comply with Technicolor's projection specifications and installation of the lenses will need to be performed by a Technicolor certified cinema equipment dealer that is also a bonafide technical cinema service provider - such as Entertainment Equipment Corp.
The system works with industry accepted polarized glasses and all of the film prints will be optimized for 35mm 3D using Technicolor's new post-production over/under processing.
Thursday, January 07, 2010
3D BECOMES MORE INCLUSIVE & PROFITABLE
Currently to run a 3D movie an exhibitor needs a Digital Cinema Projection system and a compliant 3D system - costing approx. $100,000. Given this situation, thus far, only a small number of cinema screens (approx. 3000 out of a total universe of 35,000 in the U.S.) have opted for this capability and the ones that have only upgraded one or two screens at each multiplex.
Now Technicolor, a stalwart in the cinema industry, has developed a new on-film 3D System which will be made available to exhibitors in the near future. The cost of the Technicolor 3D will be much less than the current digital based systems and should be viewed as very good news for both the studios and exhibitors.
3D films generate a significantly greater per screen gross vs. 2D versions of the same movie - so distribution of more 3D films should generate higher grosses and attendance. The U.S. boxoffice gross will exceed $10 billion for 2009 - a record, but not a lot of revenue for a major industry. For example, Wal-Mart grosses $10 billion in sales on any given day. However, the cultural footprint of the cinema is huge in comparison to its dollar value. And certainly for big media a movie's theatrical release is only a small portion of a movie's life cycle as a product. By lowering the cost of 3D, Technicolor's new on-film system will be a boom to the movie industry - both for distributors and exhibitors alike and validates the premise of those, like myself, who have been postulating for some years now, that going digital would be the demise of Hollywood as the studios would lose distribution control. And as we all know, in the digital domain, it's distribution, and not content, that is King.
Now Technicolor, a stalwart in the cinema industry, has developed a new on-film 3D System which will be made available to exhibitors in the near future. The cost of the Technicolor 3D will be much less than the current digital based systems and should be viewed as very good news for both the studios and exhibitors.
3D films generate a significantly greater per screen gross vs. 2D versions of the same movie - so distribution of more 3D films should generate higher grosses and attendance. The U.S. boxoffice gross will exceed $10 billion for 2009 - a record, but not a lot of revenue for a major industry. For example, Wal-Mart grosses $10 billion in sales on any given day. However, the cultural footprint of the cinema is huge in comparison to its dollar value. And certainly for big media a movie's theatrical release is only a small portion of a movie's life cycle as a product. By lowering the cost of 3D, Technicolor's new on-film system will be a boom to the movie industry - both for distributors and exhibitors alike and validates the premise of those, like myself, who have been postulating for some years now, that going digital would be the demise of Hollywood as the studios would lose distribution control. And as we all know, in the digital domain, it's distribution, and not content, that is King.
Monday, December 14, 2009
CINEMA and GREEN - What's The CONNECTION ?
Cinema Mucho Gusto is a blog which centers around commenting about the cinema industry, mainly from the perspective of movie distributors and exhibitors. So, you ask why are there so many posts about environmental issues ?
The answer is that two years ago this month I began thinking about the sustainability of cinemas and how much more " green " they could become and how to go about initiating that processs in the industry.
Cinemas are big users of paper products and energy. They are big boxes, essentially, divided into smaller boxes, but use a great deal of energy, as the utilization of cinemas is less then 15%. Meaning that 85% of the time when a movie is being played there is no one sitting in the seat.
I began my quest to make cinemas greener by educating myself. I read and studied everything I could find regarding the green movement and environmental sustainability of existing buildings. I join the U.S. Green Building Council and became a LEED associate, and developed a action plan to impliment my goals.
6 months later Arboreel, an environmental evaluation and rating system designed specifically for cinemas was conceived. Based upon LEED criteria, Arboreel is a unique process which moves cinemas along the sustainability path.
So,in response to the twenty or so blog comments I have received on this point, this is why Cinema Mucho Gusto has gone "Green" . And why the cinema related posts and opinions I write dovetail with the green commentary .
Jim Lavorato
The answer is that two years ago this month I began thinking about the sustainability of cinemas and how much more " green " they could become and how to go about initiating that processs in the industry.
Cinemas are big users of paper products and energy. They are big boxes, essentially, divided into smaller boxes, but use a great deal of energy, as the utilization of cinemas is less then 15%. Meaning that 85% of the time when a movie is being played there is no one sitting in the seat.
I began my quest to make cinemas greener by educating myself. I read and studied everything I could find regarding the green movement and environmental sustainability of existing buildings. I join the U.S. Green Building Council and became a LEED associate, and developed a action plan to impliment my goals.
6 months later Arboreel, an environmental evaluation and rating system designed specifically for cinemas was conceived. Based upon LEED criteria, Arboreel is a unique process which moves cinemas along the sustainability path.
So,in response to the twenty or so blog comments I have received on this point, this is why Cinema Mucho Gusto has gone "Green" . And why the cinema related posts and opinions I write dovetail with the green commentary .
Jim Lavorato
Thursday, November 05, 2009
NASCAR - GOES GREEN
If you think your business is not suitable for "greening" - think again. Even NASCAR - the epitome of fossil fuel excess (where race cars get only 5 mpg) - is going green.
Building solar farms at race tracks and camp grounds, renovating and outfitting race shops to meet sustainability standards, ramping up recycling programs, and marketing hybrids and high-efficiency products through racing are just a few initiatives on NASCAR's green agenda to reduce its carbon footprint.
Fueled by what it sees as its own need to improve the environment and its corporate sponsors' demand to leverage NASCAR's involvement in sustainability, NASCAR views "greening" as a long-term commitment. For example, Coca-Cola collected over 65,000 pounds of recyclable material at NASCAR races last year. While Safety-Kleen recycled 125,000 gallons of oil and 5,000 oil filters. Goodyear recycles all used tires. These sponsors get huge eco-cache from their NASCAR relationship and as a strategic commitment NASCAR sees only upside to turning over a new (green) leaf.
Building solar farms at race tracks and camp grounds, renovating and outfitting race shops to meet sustainability standards, ramping up recycling programs, and marketing hybrids and high-efficiency products through racing are just a few initiatives on NASCAR's green agenda to reduce its carbon footprint.
Fueled by what it sees as its own need to improve the environment and its corporate sponsors' demand to leverage NASCAR's involvement in sustainability, NASCAR views "greening" as a long-term commitment. For example, Coca-Cola collected over 65,000 pounds of recyclable material at NASCAR races last year. While Safety-Kleen recycled 125,000 gallons of oil and 5,000 oil filters. Goodyear recycles all used tires. These sponsors get huge eco-cache from their NASCAR relationship and as a strategic commitment NASCAR sees only upside to turning over a new (green) leaf.
THE ARBOREAL APPROACH
When speaking with people about Arboreal and the benefits of using our expertise regarding implementing environmental improvements and upgrades, invariably the
question arises as to whether the Arboreal approach to making buildings more environmentally sustainable uses a "thou-shalt-not" or negative approach. This couldn't be further from the truth. The main precept of Arboreal is it must work on the business side or it won't work at all.
Using and implementing Arboreal is a business "positive" both over the short and loong term and its impact can be seen and measured in expense reduction, business promotion and branding, and employee productivity.
question arises as to whether the Arboreal approach to making buildings more environmentally sustainable uses a "thou-shalt-not" or negative approach. This couldn't be further from the truth. The main precept of Arboreal is it must work on the business side or it won't work at all.
Using and implementing Arboreal is a business "positive" both over the short and loong term and its impact can be seen and measured in expense reduction, business promotion and branding, and employee productivity.
Tuesday, November 03, 2009
3D & D-Cinema - A Potent Boxoffice Combo
We have been marketing and installing D-Cinema/3D Systems. It appears that exhibitors who have decided to purchase a Digital Cinema Projection System are doing so only to take advantage of the 3D option. In fact, this year we have only sold and installed 3D/D-Cinema systems. Exhibitors are purchasing these combo Systems sparingly - only one or two per multiplex and placing them in their largest auditorium(s) - for use only when running 3D films.
Our system of choice is the Strong/NEC projector coupled with the Dolby Server and
3D System. We believe this combination presents the brightest and sharpest image - particularly for 3D. Although the Dolby viewing glasses must be purchased, after 25 uses they are paid for and the exhibitors can then retain any fee they are charging patrons for the viewing glasses, and there are no royalties or long-term agreements with the 3D system provider.
The 3D/D-Cinema Systems can be financed or leased. If interested, contact us for information on any of the Systems currently on the market.
SPEAKING OF 3D
What's the latest regarding 3D - well, it's all about the Home and both 3D - TVs and PCs.
In June, Nvidia, a PC graphics chip maker, introduced "3D Vision" - a $199 PC Upgrade Kit complete w/plug-in computer viewing glasses and while Samsung and Viewsonic currently make the highest quality 3D/PC monitors to go with Nvidia's 3D Vision all of the top PC vendors will introduce a 3D monitor in 2010. So, look for consumers to embrace 3D PCs first.
On the TV front, to make 3D viewing less expensive, TV manufacturers are not going to use the 3D technology currently in use at cinemas but a different technology called "active shutter". Active Shutter uses a set-top infrared emitter which transmits a signal to battery powered viewing glasses which turn on/off and give the perception of depth. The TV sets themselves will require very little upgrade.
3D TV could be the boost the Hollywood Studios need to revitalize the home video market. DVDs generate far more revenue and profits than the cinema; however, as of late DVDs have been steadily losing market share to pay-per-view and video on demand.
I believe 3D TV (using DVDs) and - without doubt - PCs will become a significant part of our video viewing and game playing over the next 3 - 5 years, and if successful, look for 3D TV broadcasting to reach homes within 5 - 7 years.
Our system of choice is the Strong/NEC projector coupled with the Dolby Server and
3D System. We believe this combination presents the brightest and sharpest image - particularly for 3D. Although the Dolby viewing glasses must be purchased, after 25 uses they are paid for and the exhibitors can then retain any fee they are charging patrons for the viewing glasses, and there are no royalties or long-term agreements with the 3D system provider.
The 3D/D-Cinema Systems can be financed or leased. If interested, contact us for information on any of the Systems currently on the market.
SPEAKING OF 3D
What's the latest regarding 3D - well, it's all about the Home and both 3D - TVs and PCs.
In June, Nvidia, a PC graphics chip maker, introduced "3D Vision" - a $199 PC Upgrade Kit complete w/plug-in computer viewing glasses and while Samsung and Viewsonic currently make the highest quality 3D/PC monitors to go with Nvidia's 3D Vision all of the top PC vendors will introduce a 3D monitor in 2010. So, look for consumers to embrace 3D PCs first.
On the TV front, to make 3D viewing less expensive, TV manufacturers are not going to use the 3D technology currently in use at cinemas but a different technology called "active shutter". Active Shutter uses a set-top infrared emitter which transmits a signal to battery powered viewing glasses which turn on/off and give the perception of depth. The TV sets themselves will require very little upgrade.
3D TV could be the boost the Hollywood Studios need to revitalize the home video market. DVDs generate far more revenue and profits than the cinema; however, as of late DVDs have been steadily losing market share to pay-per-view and video on demand.
I believe 3D TV (using DVDs) and - without doubt - PCs will become a significant part of our video viewing and game playing over the next 3 - 5 years, and if successful, look for 3D TV broadcasting to reach homes within 5 - 7 years.
Tuesday, October 13, 2009
3-D TV- Will The Public 'BUY' In?
In an attempt to get TV sales back on a positive trajectory - now that flat-panels have saturated the marketplace - TV manufacturers are taking a page from Hollywood's playbook in embracing 3-D and are planning on mass marketing 3-D TVs.
You'll need to wear those pesky glasses to view it and although no pricing has been released, it's rumored Panasonic will market (under its Viera brand) a 50 inch plasma 3-D TV for over $2,000 and charge $50/pair for the glasses (you'll also need to obtain a Blu-ray DVD player). Additionally, Sony has announced that it will be introducing 3-D TV technology through its Bravia TV brand, in Vaio notebooks, and in its PlayStation 3 video game console.
3-D TV works by rapidly alternating between left and right frames of the video being played. Viewers wear glasses that sync with the television via an infrared signal. The right frame is seen only with the right eye, the left frame only with the left eye, creating the illusion of depth.
HOLLYWOOD LEADS THE WAY
The movie industry has embraced 3-D and TV manufacturers want to capitalize on this trend. The studios, in turn, are eager to sell 3-D films on Blu-ray DVDs. Additionally, the TV manufacturers hope that promoting 3-D technology with Hollywood will spur TV broadcasters to start offering 3-D programming - however, this would entail major investments in filming and broadcasting in 3-D images. We'll keep you informed.
The Impact Of Pending Climate Legislation On Your Cinema
Climate legislation that is currently winding its way through the U.S. Congress will affect all businesses - so readying your cinema for climate policy changes is prudent. Compliance with forthcoming energy reporting requirements, usage/reduction standards will necessitate a proactive posture in determining your facilities' energy profile.
WHAT IS SURE TO HAPPEN
Whatever is enacted you can be sure it will include reporting energy usage within a specific time frame. This will require tracking and monitoring usage, setting benchmarks, collecting and consolidating data, and then acting upon it. This is the first step in avoiding the inevitable carbon taxes that the new legislation will bring. Additionally, states may tax energy use above what the federal government will enact. For example, legislation may drive up the cost of electricity in those states where coal-fired plants provide power.
The most important thing for businesses to do is to be aware of and plan for the future. If you wait too long to start implementing basic energy measurement and monitoring you might find yourself spending more in the long run.
ARBOREEL GROUP TIPS: What To Do NOW!
- Begin measuring energy usage TODAY!
- Make your business as energy efficient as possible to lower or mitigate the coming CARBON-USE tax,
- Monitor your energy use, set up benchmarks, START improving your sustainability.
- RETAIN a reputable environmental consultant.
These actions are inexpensive and will have a huge pay-off in the future and get you moving on what is inevitable. Contact Arboreel Group for more information.
WHAT IS SURE TO HAPPEN
Whatever is enacted you can be sure it will include reporting energy usage within a specific time frame. This will require tracking and monitoring usage, setting benchmarks, collecting and consolidating data, and then acting upon it. This is the first step in avoiding the inevitable carbon taxes that the new legislation will bring. Additionally, states may tax energy use above what the federal government will enact. For example, legislation may drive up the cost of electricity in those states where coal-fired plants provide power.
The most important thing for businesses to do is to be aware of and plan for the future. If you wait too long to start implementing basic energy measurement and monitoring you might find yourself spending more in the long run.
ARBOREEL GROUP TIPS: What To Do NOW!
- Begin measuring energy usage TODAY!
- Make your business as energy efficient as possible to lower or mitigate the coming CARBON-USE tax,
- Monitor your energy use, set up benchmarks, START improving your sustainability.
- RETAIN a reputable environmental consultant.
These actions are inexpensive and will have a huge pay-off in the future and get you moving on what is inevitable. Contact Arboreel Group for more information.
HOW MUCH DO IDLE APPLIANCES CONSUME?
An idle cell phone charger uses .25 watts. Other items are much worse.
Coffee Maker 1.14 watts
Printer 1.26
Microwave 3.08
Cable Modem 3.85
CD Player 5.04
Fax 5.31
Laptop 15.77
Cable Box/DVR 43.46
Arboreel Group Tip: SHUT-IT-OFF: it may not be convenient but it is painless and will save money and energy!
Coffee Maker 1.14 watts
Printer 1.26
Microwave 3.08
Cable Modem 3.85
CD Player 5.04
Fax 5.31
Laptop 15.77
Cable Box/DVR 43.46
Arboreel Group Tip: SHUT-IT-OFF: it may not be convenient but it is painless and will save money and energy!
Wednesday, October 07, 2009
TECHNICOLOR'S NEW - ON FILM - 3-D SYSTEM
Termed - "over-under" - Technicolor's new (but yet to be sold), on film 3-D projection process may well be the formula needed by the cinema industry. Technicolor, owned by Thompson, the French media technology company, is one of the largest processors of movie film - it will process over 3 billion feet this year - but is also the leader in the processing and distribution of digital cinema. In all, Technicolor generates $3 billion in annual revenue - about 45% of Thompson's total.
Principally, because of its high expense, Digital Cinema - which has been available since 2000 - has not been widely accepted by movie theatres primarily because it has no positive impact on boxoffice admissions. Currently there are only 6500 Digital Cinema installations out of a universe of 39,000 total screens in the U.S.
Now, Hollywood has embraced 3-D which requires a D-Cinema projection system. However, this has not moved exhibitors to mass conversion either as 3-D films have not really "pushed" the boxoffice. Through mid-September the U.S. boxoffice - including eighteen 3-D releases - totaled $7.6 billion, only 7.4% over 2008, while admissions were only 35,000 higher!
Recently, however, Technicolor unveiled a system that can exhibit 3-D movies using existing 35mm film projectors - saving exhibitors the expensive investment required for a Digital/3D projection system (about $90,000). Technicolor's belief is that many more screens will convert to 3-D using their much less expensive system.
Rumor has it that Technicolor's 3-D system will be priced under $8,000 and be comprised of a state-of-the-art split projection lens and polarized glasses which when coupled with a split 35mm film frame produces an excellent on-screen 3-D image.
To date, Technicolor has not provided a timeframe as to when their 3-D system will be available.
MOVIES ON PHONES - WHY NOT
mSpot, a U.S. mobile entertainment company, has begun offering full-length movies for streaming to cell phones. In an announcement last week, mSpot stated it has signed deals with Paramount, Universal, and the Weinstein Co. to bring movies to the "tiny screen". Currently, 300 movies are available. Termed, Mobile Movies, they are available (thus far) only in the U.S. on 4 mobile carriers and 30 different phones including iPhones, Blackberries, and Androids.
The movies are streamed directly to the user's phone - and can be stopped and started on demand. A movie downloaded from mSpot costs $4.99. Note: I recommend users have an unlimited data plan with their mobile carrier.
CAN TWITTER MAKE OR BREAK A MOVIE?
When people view a movie, if they Twitter their critique as they walk out of the cinema their impact is instantaneous. That is called the Twitter Effect. Can it break or boost boxoffice performance? Maybe not yet, but social networking platforms will continue to impact the studios' marketing campaigns. The Twitter Effect came to life after Hollywood blamed Twitterers from panning Universal's "Bruno" which supposedly caused that film's lackluster boxoffice.
To counteract, Sony Pictures, recently created branded Twitter pages for its films. These sites are meant to keep the "conversation" around each film active and updated. Sony has dedicated staffers who manage and measure social-networking activity around their films - manufacturing hype for the film around those all important first three days of cinema release.
As Peter Bradshaw, VP at Nielsen Ratings On-Line stated, "The name of the game for studios is to take full advantage of all the early signals - the buzz - on a film. The downside is a movie can be damaged very quickly". The flow of information on Twitter, and other social network platforms, is fast and their influence - at least for now - unmeasurable.
ARBOREEL NOTES
The latest in electronic recycling is the EcoATM which pays you for used/old electronic gadgets! The EcoATM is a self-serve kiosk that electronically inspects a cell phone, or other device, assigns it a value, and automatically issues a gift card or an in-store coupon. If the phone has no resale value you can choose to re-take the phone, or request that the phone be retained and re-cycled.
EcoATM, a San Diego start-up, is using the Nebraska Furniture Mart in Omaha, as its first test site. The company plans to install kiosks at wireless stores, as well as, big-box retailers beginning in 2010.
EcoATM's will be able to recognize phones, MP3 players, digital cameras, notebooks, printers, and storage devices, and rely on a camera-based system that detects wear, cracked screens, missing keys, etc. to determine the device's value. If it's not worth anything, users can still get a free gift - such as a waterproof phone case. Retailers get the EcoATM installed free. Obvious incentives include: reward tie-ins, increased foot traffic, and eco-cachet for your cinema. Eco-cachet is a term I coined to dsscribe the consumer goodwill afforded businesses that embrace green initiatives.
Consumer convenience is important to solving the huge e-waste issue and the EcoATM is a great way for cinemas to participate. The EcoATM is aimed at the growing problem of e-waste. In the U.S. alone, over 100 million cell phones are thrown away each year.
For more information, contact us.
Principally, because of its high expense, Digital Cinema - which has been available since 2000 - has not been widely accepted by movie theatres primarily because it has no positive impact on boxoffice admissions. Currently there are only 6500 Digital Cinema installations out of a universe of 39,000 total screens in the U.S.
Now, Hollywood has embraced 3-D which requires a D-Cinema projection system. However, this has not moved exhibitors to mass conversion either as 3-D films have not really "pushed" the boxoffice. Through mid-September the U.S. boxoffice - including eighteen 3-D releases - totaled $7.6 billion, only 7.4% over 2008, while admissions were only 35,000 higher!
Recently, however, Technicolor unveiled a system that can exhibit 3-D movies using existing 35mm film projectors - saving exhibitors the expensive investment required for a Digital/3D projection system (about $90,000). Technicolor's belief is that many more screens will convert to 3-D using their much less expensive system.
Rumor has it that Technicolor's 3-D system will be priced under $8,000 and be comprised of a state-of-the-art split projection lens and polarized glasses which when coupled with a split 35mm film frame produces an excellent on-screen 3-D image.
To date, Technicolor has not provided a timeframe as to when their 3-D system will be available.
MOVIES ON PHONES - WHY NOT
mSpot, a U.S. mobile entertainment company, has begun offering full-length movies for streaming to cell phones. In an announcement last week, mSpot stated it has signed deals with Paramount, Universal, and the Weinstein Co. to bring movies to the "tiny screen". Currently, 300 movies are available. Termed, Mobile Movies, they are available (thus far) only in the U.S. on 4 mobile carriers and 30 different phones including iPhones, Blackberries, and Androids.
The movies are streamed directly to the user's phone - and can be stopped and started on demand. A movie downloaded from mSpot costs $4.99. Note: I recommend users have an unlimited data plan with their mobile carrier.
CAN TWITTER MAKE OR BREAK A MOVIE?
When people view a movie, if they Twitter their critique as they walk out of the cinema their impact is instantaneous. That is called the Twitter Effect. Can it break or boost boxoffice performance? Maybe not yet, but social networking platforms will continue to impact the studios' marketing campaigns. The Twitter Effect came to life after Hollywood blamed Twitterers from panning Universal's "Bruno" which supposedly caused that film's lackluster boxoffice.
To counteract, Sony Pictures, recently created branded Twitter pages for its films. These sites are meant to keep the "conversation" around each film active and updated. Sony has dedicated staffers who manage and measure social-networking activity around their films - manufacturing hype for the film around those all important first three days of cinema release.
As Peter Bradshaw, VP at Nielsen Ratings On-Line stated, "The name of the game for studios is to take full advantage of all the early signals - the buzz - on a film. The downside is a movie can be damaged very quickly". The flow of information on Twitter, and other social network platforms, is fast and their influence - at least for now - unmeasurable.
ARBOREEL NOTES
The latest in electronic recycling is the EcoATM which pays you for used/old electronic gadgets! The EcoATM is a self-serve kiosk that electronically inspects a cell phone, or other device, assigns it a value, and automatically issues a gift card or an in-store coupon. If the phone has no resale value you can choose to re-take the phone, or request that the phone be retained and re-cycled.
EcoATM, a San Diego start-up, is using the Nebraska Furniture Mart in Omaha, as its first test site. The company plans to install kiosks at wireless stores, as well as, big-box retailers beginning in 2010.
EcoATM's will be able to recognize phones, MP3 players, digital cameras, notebooks, printers, and storage devices, and rely on a camera-based system that detects wear, cracked screens, missing keys, etc. to determine the device's value. If it's not worth anything, users can still get a free gift - such as a waterproof phone case. Retailers get the EcoATM installed free. Obvious incentives include: reward tie-ins, increased foot traffic, and eco-cachet for your cinema. Eco-cachet is a term I coined to dsscribe the consumer goodwill afforded businesses that embrace green initiatives.
Consumer convenience is important to solving the huge e-waste issue and the EcoATM is a great way for cinemas to participate. The EcoATM is aimed at the growing problem of e-waste. In the U.S. alone, over 100 million cell phones are thrown away each year.
For more information, contact us.
Friday, October 02, 2009
Digital Cinema/3D Bulletin - Issue #101
This is the first Cinema Mucho Gusto Digital Cinema Bulletin. It is a new service for clients that have purchased a Digital Cinema projection system or have expressed interest in doing so. Each Bulletin will provide timely and pertinent information on D-Cinema and 3D technology, relevant industry news, and provide recommendations on new and existing equipment, products and services.
THE 3D OPTION - This Bulletin is devoted to discussing 3D Systems:
- All 3D Systems are optional additions to any Digital Cinema System.
- Currently there are five 3D Systems available. However, we consider only the Dolby, Master Image and Real-D to be viable purchase options. For a "Comparison Of Existing 3D Systems" - entequip@aol.com.
- We believe that the 3D movie presentation provides the impetus for the purchase of a Digital Cinema System, as having the 3D option enhances boxoffice attendance and additional concession sales.
- Early adopters of the 3D option may benefit at the expense of other movie exhibitors which do not offer a 3D presentation. However, we believe over time this competitive advantage will abate as:
- Hollywood may lose interest in distributing 3D films
- More exhibitors install 3D Systems
- The public's diminishing interest in 3D films and/or their premium admission
price
- Financing Digital Cinema & 3D Systems
- Outright purchasing of equipment - Dolby 3D
- Royalty deals:
- Real-D - 10 years exclusive with a Royalty paid to Real-D on each 3D
admission
- Master Image - $5,000+ either 45 cents/ticket sold for 5 yrs. or
$600/month for 5 yrs.
- Leasing:
- There are a number of leasing companies willing to finance D-Cinema/
3D equipment purchases - call for information.
- 3D Systems Recurring Costs:
- Annual Service of Equipment
- Maintenance/Repair Service - As needed
- Xenon Lamp Replacements - Varies w/Lamp Size & Usage
- System Software Upgrades - Varies w/Manufacturers
By Jim Lavorato
THE 3D OPTION - This Bulletin is devoted to discussing 3D Systems:
- All 3D Systems are optional additions to any Digital Cinema System.
- Currently there are five 3D Systems available. However, we consider only the Dolby, Master Image and Real-D to be viable purchase options. For a "Comparison Of Existing 3D Systems" - entequip@aol.com.
- We believe that the 3D movie presentation provides the impetus for the purchase of a Digital Cinema System, as having the 3D option enhances boxoffice attendance and additional concession sales.
- Early adopters of the 3D option may benefit at the expense of other movie exhibitors which do not offer a 3D presentation. However, we believe over time this competitive advantage will abate as:
- Hollywood may lose interest in distributing 3D films
- More exhibitors install 3D Systems
- The public's diminishing interest in 3D films and/or their premium admission
price
- Financing Digital Cinema & 3D Systems
- Outright purchasing of equipment - Dolby 3D
- Royalty deals:
- Real-D - 10 years exclusive with a Royalty paid to Real-D on each 3D
admission
- Master Image - $5,000+ either 45 cents/ticket sold for 5 yrs. or
$600/month for 5 yrs.
- Leasing:
- There are a number of leasing companies willing to finance D-Cinema/
3D equipment purchases - call for information.
- 3D Systems Recurring Costs:
- Annual Service of Equipment
- Maintenance/Repair Service - As needed
- Xenon Lamp Replacements - Varies w/Lamp Size & Usage
- System Software Upgrades - Varies w/Manufacturers
By Jim Lavorato
Wednesday, September 16, 2009
'GREEN' PAYS OFF
SUSTAINABILITY DOESN'T MEAN MORE EXPENSE
It's easy to say you want to go green and a lot tougher to figure out where to get started. Going green can be viewed along the lines of doing more with less or accomplishing the same amount while being more efficient with your use of energy and water.
Under the current economic situation and with all the green washing in the marketplace businesses need to be wary and smart. A recent survey by the U.S. Department of Commerce reported that 70% of companies surveyed reported they have no funds directly budgeted for green improvements or initiatives and many organizations remain myopic on sustainability - a business driver that requires a wide focus.
WHERE TO START
- Figure out where you are. Make a thorough assessment of your current energy and consumables use, then implement green procedures and recycling policies. Cost - $0.
- Develop a strategy. Decide upon an action plan. Start with small steps and implement initiatives you know will work and are easily accomplished. Investigate outside incentives and programs. For example, make use of the current tax laws for rapid ROI to justify any capital outlays. Cost - $0.
- Update purchasing policies. Build sustainability into procurement. Accelerate, whenever possible, acquisition of newer, more efficient equipment to avoid escalating energy costs due to old, inefficient hardware. Cost - $0.
- Engage employees. Green initiatives go nowhere unless they are promoted. Educate employees and bring them into the process early on. Cost - $0.
ACTION PLAN
- MEASURE: Arm yourself with as much information about the company's consumption of energy and water, your waste disposal and recycling procedures, and your staff's work habits and policies and then set a baseline for consumption, reuse, and re-education.
- ANALYZE: Once you've set the baseline it is much easier to identify offenders, uncover wasteful practices and begin to implement new, greener ways of conducting business.
- ACT: Adjust operations and schedules as is warranted. Replace, repair, and turn-off offending equipment and embrace no cost or often inexpensive solutions to consumption. Keep in mind that every initiative, however small, will generate savings and compound those savings over time.
Starting and implementing green business practices should be a top priority for all organizations, particularly in these sluggish economic times. For little or no cost and with a guaranteed payback going or becoming greener is not a political or feel good issue but a business imperative where failure to act indicates poor management judgment.
It's easy to say you want to go green and a lot tougher to figure out where to get started. Going green can be viewed along the lines of doing more with less or accomplishing the same amount while being more efficient with your use of energy and water.
Under the current economic situation and with all the green washing in the marketplace businesses need to be wary and smart. A recent survey by the U.S. Department of Commerce reported that 70% of companies surveyed reported they have no funds directly budgeted for green improvements or initiatives and many organizations remain myopic on sustainability - a business driver that requires a wide focus.
WHERE TO START
- Figure out where you are. Make a thorough assessment of your current energy and consumables use, then implement green procedures and recycling policies. Cost - $0.
- Develop a strategy. Decide upon an action plan. Start with small steps and implement initiatives you know will work and are easily accomplished. Investigate outside incentives and programs. For example, make use of the current tax laws for rapid ROI to justify any capital outlays. Cost - $0.
- Update purchasing policies. Build sustainability into procurement. Accelerate, whenever possible, acquisition of newer, more efficient equipment to avoid escalating energy costs due to old, inefficient hardware. Cost - $0.
- Engage employees. Green initiatives go nowhere unless they are promoted. Educate employees and bring them into the process early on. Cost - $0.
ACTION PLAN
- MEASURE: Arm yourself with as much information about the company's consumption of energy and water, your waste disposal and recycling procedures, and your staff's work habits and policies and then set a baseline for consumption, reuse, and re-education.
- ANALYZE: Once you've set the baseline it is much easier to identify offenders, uncover wasteful practices and begin to implement new, greener ways of conducting business.
- ACT: Adjust operations and schedules as is warranted. Replace, repair, and turn-off offending equipment and embrace no cost or often inexpensive solutions to consumption. Keep in mind that every initiative, however small, will generate savings and compound those savings over time.
Starting and implementing green business practices should be a top priority for all organizations, particularly in these sluggish economic times. For little or no cost and with a guaranteed payback going or becoming greener is not a political or feel good issue but a business imperative where failure to act indicates poor management judgment.
Subscribe to:
Posts (Atom)
