In the March 4th issue of Entertainment Weekly the mag took aim at Hollywood and listed 10 - can do now initiatives - that would help get the movies back on course and stop the hemorrhaging of boxoffice attendance (a topic that has been covered many times in this blog).
The 10 initiatives ranged from : Stop making bad 3D flix to recruiting the best writers from TV-land to write film scripts. It's a good read and although I don't endorse all 10 , the article does point out that the cinema is in trouble and needs shaking up.
I would like to add another major initiative that Hollywood and the industry as a whole should embrace (which also happens to be my personal best way to get cinema attendance to soar) and that is to offer variable pricing at the boxoffice and stop charging the same price for all movie tickets. It makes no sense to price all movies the same. Variable pricing would enhance attendance by getting more people into theatres - who are currently not motivated by high ticket pricing for films they are not completely enthusiastic about seeing. Distribs. and exhibs. would evidence enhanced sales: boxoffice and concession, due to higher attendance. It would be a grand gesture by the industry that - I predict - would be warmly embraced by the public. Think about it.
Best and Happy Movie Going
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment