$54.8 million (and $23.4 million internationally) powered Rise of the Planet of the Apes (Fox) to first place over the weekend. The photo-realistic apes were the real stars of the pic and although using advanced performance capture technology, the "Rise" only cost $93 million so it should be a real winner for Fox.
The Smurfs (Sony), came up with a solid $20.7 million in its second week of play (it has now grossed over $75 million) and took second place. Cowboys & Aliens, The Change Up, and Captain America rounded out the top five.

Rise of the Planet of 3D Porn
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3D Porn - but soft only please. |
We all knew (deepdown) that porn in 3D was as inevitable as rain, but is there a real need (sorry, demand) for it? Hmmm, I guess only the box office will tell. Hey look, if regular pics can't get moviegoers to fork over the premium 3D upcharge maybe porn (soft only, we don't want soccer moms picketing the local cineplex) can. Look for Sex and Zen 3D at a cinema near you.
3D-TV vs. 3D Movies

But TV has taken a different approach. For example, Phil Orlins, production coordinator at ESPN (the cable sports network) thinks " the 3D experience must be impactful but its really hard to make it a positive experience for everyone. One person sees something they think is magical another sees it and says, "so what". At ESPN we believe 3D has to make an impact or else there's no point to going down this road." But, there is no benchmark on what good impactful 3D is. I think 3D is actually more suited for TV than the movies. ESPN attracts viewers that want to see sports and not those that are interested in a cooking show. Movies try to please everyone and get the biggest demographic possible and therein lies the problem - trying to please everyone with the 3D experience waters its impact down.
New 3D Viewing Standard for TV
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X-Pand 3D Active Shutter 3D Glasses |
Universal glasses would make 3D viewing much easier for consumers. The glasses will be available in 2012, no price was given.
Best and Happy Movie Going !
Jim Lavorato
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