MEGA-TRON to the RESCUE !

Indicating slim pick'ns for the high-impact 3D movies that play well in their large-sized venues, IMAX and Paramount announced their scheme to re-release Transformers - Dark of the Moon in an exclusive two week run starting August 26th - while the film is still playing in second-run cinemas - Wow!

Banking on Mega-tron to bolster sagging interest in 3D Paramount/IMAX are hoping they have a mini re-run of IMAX's $60 million original gross for the film.  During the exclusive, IMAX will continue to exhibit current features (which I guess we can infer) aren't expected to gross well.  But I don't think moviegoers are too eager for a second helping of the Bots this soon.  It's a little too Decept-a-Con.

Best and Happy Movie Going!
Jim Lavorato