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Monday, December 14, 2015

'Stars Wars' - Is It Becoming A 'Cliche'?
Emperor's Throne 

Has the 'Star Wars' theme gone too far? Are we all suffering from an overused 'Star Wars' craze. Look at the new 'Star Wars' themed cinema that Alamo Drafthouse Cinemas just opened in Omaha, Nebraska. The cinema features a 10ft. diameter Death Star hanging from the lobby ceiling, an Imperial space station for concession stand, and an Emperor's throne where the occupant controls the Death Star.

Space Station Concession Stand
The thought for Alamo was to build a themed cinema around an iconic film and to immerse moviegoers into the experience.  It just so happens that the cinema's opening coincided with the new 'Star Wars' film, the 'The Force Awakens'. Alamo management says, the installation is permanent but has the 'Star Wars' theme gone too far.  Has the whole idea become a cliche, an idea lacking any original thought or excitement.  What if the new films don't live up to expectations (which are huge) does the iconic notion become a 'has-been' and 'over-worked' construct?  We'll see - you know what they say about too much of a good thing.

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