At what age should children not be allowed into evening movie shows. Some say 6 is the magic number and many in the cinema business agree.Barring children under age 6 from seeing an 'R' rated film after 6pm provides for a better movie experience for adults. Any cinema operator will tell you that the most complaints they receive is customers bothered by noisy and restless children particularly when viewing adult movies.
Some circuits, like Regal Cinemas, have gone farther than the 'No 6 After 6' policy and are enforcing the rule at all screenings. Amy Miles, CEO of Regal told CMG, "At Regal, it's our job to provide the best moviegoing experience, and we want to make sure there are minimal interruptions during 'R'-rated movies. We best achieve this by controlling the number of children viewing these films."
The Motion Picture Association of America (MPAA) which rates films, stipulates that anyone under the age of 17 attending an 'R'-rated movie must be accompanied by an adult (21 years or older). The new 'No 6 After 6' tightens the MPAA rule, but, so far, no Hollywood studio has raised objection to the new policy.
There may be some push-back from adult patrons who bring small children to evening showings of 'R'-rated movies but cinema operators say it's worth it to keep the majority of customers happy. AMC and Cinemark, two of the largest chains along with Regal have also adopted the 'No 6 After 6' admission policy.
It appears that admission policies are coming full-circle. What once were efforts to cater to parents and children has now turned to placating adult audiences - particularly for evening presentations.
CMG is in favor of the 'No 6 After 6' policy. Regal's more stringent policy of no children 6 or less admitted to any 'R'-rated film at any time, I believe, is going in the right direction.
Best
Jim
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