You (and I mean you) have contact with AI on a daily basis but are unaware of it. Recommendations on purchases to make, which videos to watch, push notifications from viewed websites are all driven by machine-learning algorithms that crunch tons of data points to make decisions about the products and media that is specific to you. Large tech companies currently use algorithms that simulate the way the human brain thinks. There are literally billions of data points on purchasing and viewing behavior to plot against which you (in particular) are buying or viewing.
According to Sundar Pichai, CEO at Google, "We are at a seminal moment in computing. We are evolving from a mobile-first to an AI-first world." Some in the tech community believe that within five years every company of size will have an AI engine at it center. AI systems can learn not only which products to recommend, but how to market each product and provide the best price and value for each and every customer.
The next step in AI is understanding customer satisfaction. AI knows which products you like but not which of these you like the most - this satisfaction factor is now being developed.
We are all currently being manipulated by AI and the process will get greater and more subtle. The movies had it right decades ago - that people would be out-thought by robots and super computers. The reality, one can argue, is more sinister as it is driven by your own decisions. In the near future, movies at the cinema will be recommended to you - given your past choices and satisfaction level.
As the joke goes: Based upon you last purchase decisions we are recommending your next purchase be a stool and rope.
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