Hollywood Not Well Liked By Consumers

H'wood is Losing Its Glitz and Customers

In a related topic to my recent post. 'Shut-Up Hollywood', I wanted to impart the fact that U.S. consumers are not loving Hollywood right now.  In addition to the political rants coming from Tinsel-town glitterati (which are a turn-off for most moviegoers) a recent survey taken by Irdeto, a provider of digital security, reported that 39% of U.S. consumers don't care that studios lose money from content piracy, even though they know it is illegal!

32% surveyed stated that they watch pirated movie content on a regular basis even though they are fully aware that it is detrimental to studios financially and lessens their ability to invest in new content.

This survey underscores the need for Hollywood to continue to educate consumers on the negative impact of piracy but which is hard to accomplish given the political and social rants that spew from the glitterati on a daily basis.  I believe consumers, and more importantly moviegoers, do not distinguish between the actors and the studios.  The studios and their owners (Comcast, Viacom, Sony, Disney) need to step-up and dial-down the political and social rants especially at broadcasted award events.

The Irdeto survey also found that consumers are interested in pirating movies, live sports, and music recordings - in that order.  Obviously piracy will exist with or without the rants of the Hollywood elites but it sure doesn't help the situation and it directly impacts admissions to the cinema - perhaps a survey to measure this trend is needed.