This summer's box office was a nightmare for exhibs. It was scary and there were many sleepless nights of worry. Wouldn't it be ironic if a scary movie was responsible for bursting the summer b.o. doldrums. Well it may just happen with the debut of 'IT' tomorrow. The New Line film is expected to gross $75 million domestically and is what movie audiences have been waiting all summer for.Reaching $75 would make this R rated horror film the biggest September opener of all time! Coming off a summer which was the worst in 20 years, 'IT" will make everyone happy. It's not a sequel or remake - trends that may have been partially responsible for the lackluster b.o. of late. 'IT" seems to be reaching out beyond the horror hard-core and appealing to mainstream moviegoers, as well as, Steven King fans.
Rumor has it that a sequel is already in the works. As the current 'IT' centers on the children, the sequel will follow them to adulthood. No release date for the 'IT' sequel has been announced.
We are all hoping that 'IT" brings them back into the cinemas and is the start of a great fall and holiday season at the box office. We need something to scare us out of the current cinema blahs.
Jim Lavorato
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