ATOM Ticketing: Subscription Service For All Cinemas

MoviePass is Dead! Atom Tickets, however, sees opportunity in the movie theater subscription space - and CMG agrees.

Atom is attacking the issue differently than MoviePass did, it is launching a new offering that will enable exhibs to launch their own customized subscription service while relying on Atom's infrastructure and technology. Although it hasn't signed-up any cinemas it is in conversation and plans to pitch the service, named "Atom Movie Access" at CinemaCon next week.

MoviePass was doomed from the get-go. Its premise of low cost movie-going to generate more viewership so higher concession sales could be had was flawed. MoviePass lost hundreds of millions of dollars but it did introduce the notion of subscription service at cinemas - and several of the major circuits, notably AMC and Cinemark grab onto the idea and ran with it to great success.

CMG has touted the idea for several years to independents and now Atom will make it possible for these smaller players to offer this very lucrative admission option.

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According to Atom, their goal is "to be a great partner that provides technology that enables exhibitors to create their own subscription programs."  Atom has not, as yet, announced prices for their service but has indicated that the upfront fee "will reasonably priced" and suggested that the company will get a cut of the subscription revenues generated.

The process works as the subscription services will be integrated into Atom's app, allowing users to buy tickets through their plans. On the back-end, Atom will also manage payment process, customer service support, fraud detection, and anti-abuse measures for exhibs.

CMG says "GO Atom" Every cinema should have a subscription service, it's what customers want, and it's a money maker. Contact Entertainment Equipment Corp. (entequip610@gmail.com) for more information on Atom's service and how to get started.

Jim Lavorato