U.S. movie exhibs are set to open and ready to accept moviegoers. If the fans return, as they have in Europe, the re-openings will prove to be very rewarding.
I believe that once again the anti-cinema pundits got it wrong regarding the demise of the cinema. In Europe, most of the cinemas have reopened. Many took the pandemic and turned it into opportunity to rethink their operations and internals for their patrons' enjoyment. So far this has paid off. European audiences have been under house-lockup were desperate to return to the big-screen having exhausted the streamers roster of content.
In Germany, this pent-up demand has fostered an admissions return of 50% of normal for films that have already been aired on pay-per-view, subscription, and broadcast/cable TV! Where new content has been screened admissions have been running at 80% of normal.
Looking ahead, as U.S. cinemas should have a very good 4th quarter box office. The large number of tentpoles the studios have in the ready-for-release stage and others that were pushed into 2021 makes the outlook very promising.
Covid 19 impacted everyone, but it did not quell the movie fans' desire to enjoy and share great, affordable entertainment at great cinema venues. The movies live on!
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