National Cinema Day - Finally, Exhibitors Take CMG's Advice

 

September 3rd debuted National Cinema Day in the U.S., when for $3 anyone could view any movie at a participating cinema.

The notion of a National Cinema Day was the brainchild of Cinema Mucho Gusto. back in 2018, in a post entitled All About the Holidays

In fact, I suggested the celebration be a week-long event given the cinema's long and very important role in the world's history and cultural development. 

The Day however was spearheaded by the Cinema Foundation, a non-profit arm of the National Assoc. of Theaters Owners. 

Advertised as a "thank you" to movie fans, the hope was to draw not only current moviegoers but also people that haven't been back to the cinema for several years. And, by all accounts, did was a great success. Over 8.1 million tickets were sold making it the highest attended day for the year - and grossed over $24.3 million.

The Cinema Foundation described the event as a trial that may become an annual Cinema Day. 

We're glad the industry finally followed our advice and pushed for a National Cinema Day. Now it's time to move for a week-long series of events celebrating the contribution of the cinema.