Poor Oscar...He Needs a Re-branding

Say what you will about Oscar, certainly he has lost a lot of his gleam, but he is still at the top of the heap when it comes to entertainment awards. He still represents the biggest (arguably) recognition of artistic talent in the motion picture industry.

In addition to self-inflicted wounds, coming from the Academy of Motion Pictures Arts and Sciences, Oscar's biggest onslaught came from the content streamers. Over the past 7 years Netflix, Amazon Prime, Apple TV, and many others have become very competitive rivals to the major studios and their top prize.

Streamers have presented problems for Oscar

But the winds seem to be shifting in Oscar's favor and this year of the 10 best picture nominations there may be none nominated from the streamers' ranks. 

The problem for Oscar however is not streamers but its loss of purpose. The Oscar presentation has lost consumer interest. It's lost its relevance to moviegoers and home viewers alike. It's out of touch with mainstream viewership which is only interested in screening films of certain genres, mainly, high-impact action and superhero, horror, and children automation.

The Academy Awards gala represents a good back-slapping event for the movie industry's glitterati. the Oscars seem to be the same folks giving accolades to each other year in and year out for films not one views.