'The Super Mario Bros.' is hopefully setting the benchmark for a super-summer box office.
'Mario' has grossed over $1 billion putting it in rarified admission space. What its number point to is that moviegoers are BACK!
The movie, co-funded, by Nintendo and Universal, grossed over $37 million on its debut weekend, the highest ever for an animated film. With a PG-rating the Brooklyn plumbers, Mario and Luigi, are unplugging the post-COVID box office. It shows that consumers are craving good entertainment.
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As it now stands, the 2023 box office is 37% higher than2022 and this upcoming summer roster of films is impressive.
Going out on a limb, I'm predicting that at least 10 movies will exceed the $100 million mark this summer. They are Guardians of the Galaxy, Spider-man, Mission Impossible, The Flash, Transformers, Little Mermaid, Fast X, Barbie, Ninja Turtles, Indiana Jones. Long-shots are Oppenheimer and Haunted Mansion.
True-to-form, the franchise films Guardians, Fast X, Spider, MI, Jones, and Ninjas will all do very well.
Jim Lavorato
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