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Saturday, September 09, 2023

No End In Sight - The Hollywood Strike

 This is the fifth time I've posted regarding the on-going strike by the scriptwriters and actors against the major film studios and content streamers. To me, the strike represents Hollywood's glitterati vs. the media giants - and it's so fun .


The strikers, portraying themselves as the downtrodden Davids against Goliath, can't really muster any support from the average Joe who is currently having a hard time making ends meet. Yes, there are the so called 'starving actors' but they normally have side gigs or full-time jobs. What I'm saying is I can't really feel their pain. If you're an actor or writer that can't make a living at it, you probably shouldn't be in that profession.

As for the studios and streamers (the group that fancy themselves to be the cultural makers and movers) have no reason to lock into contractual agreements that limit their ability to use a developing technology - artificial intelligence. 

Like Web3, AI is evolving as a technology and there is no stopping it. As Web3 is being attacked by sovereign governments and the current controllers and gatekeepers of Web2 so too is AI. 

Regarding the Hollywood strike, there is currently no indication that the studios or streamers would be meeting with the Writers and Actors Guilds anytime soon. Further, the Actors' Guild has now extended its strike to include the major video gaming companies, specifically Activision and ElectronArts - due to their intended use of AI in game development.

Duncan Crabtree-Ireland, Guilds' Prime Negotiator - Really?

Both Guilds have indicated they were steadfast in their bargaining positions, and the far-left has joined their cause, even the likes of Kathy Hochul, the Gov of New York was on the picket line last week. The latest stab by the Writers' Guild was their request that the studios split from the streamers and negotiate alone. This is a non-starter. It's the old divide and conquer tactic, it's laughable.

It appears that both sides are cemented into their positions which means that the strike will be of a very long-term duration - and the Guilds will lose in the end. You cannot stop technology. You can only work with it and maybe find the benefit to your advantage. There are always winners and losers and in this case the losers will be the writers and actors. 


By: Jim Lavorato, Entertainment Equipment Corp. eeccinema.com

  



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