Art-house cinemas are an easy fit into urban culture and community but do local cinemas have the same social impact?
Studies by the British Film Institute (BFI) show that cinemas, large circuits to single screen movie houses, are an anchor in a world of change. While restaurants and stores come and go, the local cinemas remain a constant. In fact, the BFI study shows that people, across all demographics, would be willing to donate $15/year just to prevent their local cinema from being repurposed into any other function. 63% of respondents stated that having a local cinema gave them a sense of pride - pushing that number to 70% if the venue included a cafe or bar.
Cinemas are local and global. They present content that has worldwide viewership while employing local friends and neighbors - so the majority of the value they create stays in the community.
Today, moviegoers are also avid users of all forms of media. For example, 72% of moviegoers are gamers, while 53% stream movies, and 64% are sports lovers and watchers.
There is nothing 'old' about going to the movies. It's an integral part of urban, suburban, and rural life and as a community anchor has no equal.
By: Jim Lavorato
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