Who says women don't watch football? According to the NFL, the last Super Bowl had a record-breaking female viewership representing 48% of its total audience.
The NFL has its sights on increasing its female viewership and recently inked a deal with Betches Media, a company that creates content for women. Under the deal, Betches will produce content that "enables millennial and Gen Z women to tap into exciting NFL moments while presenting advertising and sponsorship revenue opportunities for brands looking to reach that demo," says Anna DeLucia, NFL Sr. Mgr. Business Development.
The NFL will provide Betches event access to the Super Bowl, NFL Draft, sponsored interviews with athletes, etc. This partnership will launch with the 2025 Pro Bowl being aired on February 5th.
According to DeLucia, "whether you're cheering very Sunday or new to football, this relationship invites women into the NFL conversation in a way that's fun, approachable, and engaging."
Per Betches, NFL football is the most popular sport among its female audiences. "It's been amazing to witness the cultural shift of women and their participation in sports, and pro football in particular" says, Aleen Dreksler, Betches CEO.
Betches Media reaches one-in-five women in the U.S. and has 250 million users globally.
By: Jim Lavorato
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