Taylor Swift is applying for two trademarks seeking protection of her voice and one trademark to combat AI-generated images.
Taylor's trademark applications are a response to the unauthorized use of AI-generated images and voice. However, there are pitfalls to trademark infringement, as they cannot provide overall protection against every feature of a performer's brand.
According to Matthew Ashell, an expert in intellectual property law, say "I don't believe the trademark route will be very effective, except for rare circumstances. Additionally, these protections do not protect against AI-generated reproduction in any other country."
Taylor gets an A for effort, but the reality is that it will be very difficult, if not impossible, to prevent the use of voice or image. She is right in not wanting AI-generated voice or images of herself, and she speaks for anyone of notoriety, but there is no stopping AI-generated anything.
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