Why Are Movies Getting Longer?

 The length of an average theatrical movie has gotten longer and longer. Why?

Many films have what I call 'filler', unnecessary scenes or scenes that can be greatly shortened. You want the film to end, but it keeps going.

The average run rate for a film in the 1990s was 106 minutes, in the 2000s, 114 minutes - a bit under two hours. Now, adding pre-show ads and trailers (which run about 20-30 minutes), the moviegoing experience averages 180 to 240 minutes (3 - 4 hours). Action films average the least amount of time, 128 minutes, but many films exceed even the 180-minute mark.

Lengthy films, some with intermissions, included 'The Godfather', 'Lawrence of Arabia',
'Schindler's List', and 'Gone with The Wind'.

IMO, the studios want the moviegoer to feel they are experiencing a major entertainment event. A good example is the 'Lord of the Rings: Return of the King', which ran 210 minutes. 

It may also be a trend with younger viewers, who think nothing of spending hours in front of a PC or iPad screen. Additionally, people may feel that if they pay for entertainment, they want to see something substantial for their investment in time and money. 

Still, these may just be excuses. Many classic films were two hours or less in length. 'Back to the Future', 'Jaws', 'Star Wars: The Empire Strikes Back', ' Jurassic Park', 'Spiderman'. 

Jim Lavorato