 |
| Swift's Life of a Showgirl |
Screening live concerts at cinemas is a great idea and opens a new chapter for cinemas to increase profits. In previous experimental programs with the Met Opera or other notable content, the screening of live concerts has never really been addressed.
Live concerts allow fans to enjoy seeing their favorite artists perform without the high cost of attending in person and the inconvenience of getting to and from the venue.
Being able to view a concert in real time on a large screen, with comfortable seating and great sound, at a fraction of the cost of attending in person, is very appealing.
AMC Theatres has just introduced 'Arena One' to do just that. Tickets range from $40 to 75, depending on the artist and market. So, even at a 50% payment of gross admissions for screening the concert, the cinema's profit margin is high, and with the added benefit of concession sales.
This concept is a great way to utilize cinema venues and bring in a demographic that will provide return business for additional attendance for 'live' concerts and movies.
This started with Taylor Swift bypassing the Hollywood studios and going directly to AMC to screen her 'Life of a Showgirl' concert.
No comments:
Post a Comment