Nvidia Gets Into Entertainment

Zhaslan Madiyew, Deputy Prime Minister of Kazakhstan, and Jensen Huang, CEO of Nvidia

 Higgsfield, a Kazakistan based AI audio and gaming company, received an investment from Nvidia, the world's most advanced chip maker.

"Every brand, studio, and creator now needs more visual content than traditional production can supply, and a new category is forming to meet those demands", stated Higgsfield's CEO Alex Mashrobov.

Nvidia has previously invested in entertainment-based AI companies, including Lionsgate's partner Runway. 

Higgsfield will rely on Nvidia to power its entertainment products, which can process 12 trillion compute tokens a month.

"We produce intelligence in the form of tokens and the application layer where those tokens are used", says Nvidia VP Reo Libaredian

Higgsfield, which was founded in 2023, produces it own content. Its first was 'Hell Grind', an AI-generated action-adventure, premiered at the 2026 Cannes Film Festival. It followed up with another action film, 'Cully Hill Boys'.

AI Finally Embraced by Movie Industry

Hollywood has been a staunch hater of AI, but, like every other industry, you can't stop technological progress.

Innovative Dreams, an offshoot of Wonder Project, a team of AI artists and coders, has begun weaving generative AI into ongoing movie production projects. Innovative Dreams shows that AI is no longer Hollywood's worst nightmare. AI has finally found a wave of advocates in the moviemaking business.

At the Tribeca Film Festival, Reese Witherspoon declared, "The AI revolution has begun." Martin Scorsese stated, "Filmmakers have to be open to how films can evolve." George Lucas, following CMG's position, said, "There's nothing you can do about it."

AI-generated movies cost a fraction of what a current movie cost. Normally, a $200 million production would cost only $60-70 million using AI.