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Tuesday, June 14, 2011

The WEEKLY CineBUZZ REPORT - 6/13/11

Box Office Review

Last week's box office gross dropped over 11% from the previous week's take (which was down 29% from May's final week's gate).  At June 9th, YTD domestic box stood at $4.33 billion, down $315 million or 7% on a Y/Y basis.

Super 8 came out of the chute with a somewhat lackluster $37 million gate, far below the top weekly grossers of May. Pirates Of The Caribbean: On  Stranger Tides is the big winner for 2011 thus far, with a worldwide tally now over $800 million.  Fast Five holds second with a global gross of $556 million.  My guess is that the high price of moviegoing (whether real or preceived) hampers repeat attendance and the folks are waiting for Cars 2 (6/24 release), Transformers: Dark of the Moon (7/1), and Harry Potter And The Deathly Hallow-2 (7/15) before going back to the local cineplex.

Look for good grosses from Bad Teacher (6/24) and Crazy, Stupid, Love (7/29).  I also think there will be a good summer home stretch with August releases.  My picks being: Dirty Girl, Don't Be Afraid of the Dark, Conan The Barbarian, Fright Night, and Spy Kids 4.

The Trend Report

                  Rising                         Falling                       Splat           

          Web Streaming           Satellite Feeds           Set Top Boxes             
               Tablets                       Notebooks                       PCs
       SmartPhone Payment     Credit Card Pymt.             ATMs


Retail-Ready Packaging for Cinemas

RRP is used to improve merchandise appearance on the retail shelf through the use of self-contained display boxes or trays.  This type of packaging makes it easier for customers to identify products and should be used in cinemas for candy and other concession products.  RRP is environmentally friendly because it reduces material usage. Additionally, using RRP eliminates the need for unit stocking and is easy to open as many of the RRP packing/display cartons use pull tabs and slide-off lids.

The key to RRP is that it is setting a trend in retail sales which eliminates extraneous material in packaging while maintaining structural integrity and the shipping box is use as a display feature.

Cinemas should insist on RRP for all if their candy and other concession items. Its use improves point of sales transaction rates while being environmentally friendly.

Best and Happy Moviegoing
Jim Lavorato

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