Social Media, Now Part of the Cinema Experience

Social media is now part of content consumption, including movies! This is especially true among younger viewers as social media outlets like Facebook, Tweeter, Meerkat, and Periscope have become part of their daily routine.   Social media has become so significant that it impacts the decisions of movie producers. For instance, certain movies increase in popularity due to their taking on a social media presence and the 'buzz' about that movie spawns increased attendance and fan following.

Social media has become part of the conversation and movie-makers are thinking about its impact the minute a movie goes into - not distribution - but at the first stages of development and production. Generating social media buzz is now as or more important to promoting a film than trailers, posters, billboards, and even TV ad spots. It has won a seat at the table of movie promotion and marketing.

Social media - huge impact

When producing a movie the process of creating a social media plan varies from movie to movie but for all blockbusters and tentpoles it's a must have. Not all movies are created equal. When it come to social media, some movies lend themselves to social media exposure while others do not.  Most importantly, the movie has to be one in which the audience can connect in some significant way - be it with the concept, the actors, the special effects, the story-line, the characters.  For example, potential moviegoers can tweet with the actors who star in the film, providing them an opportunity to connect and feel they are a part of the movie itself.

Purposely developing connections to a movie through social media platforms strengthen fan loyalty creating a great opportunity for fan participation which never before existed.

Best
Jim