The Predictable Death of MoviePass

It's demise was from the get-go.

As predicted by CMG, MoviePass, the movie subscription service, has (more or less) been relegated to the trash-bin of cinema history as its parent company, Helios and Matheson Analytics has shrunk to less than a penny a share in value. However, the idea of a movie subscription is alive and well.

Take AMC Theaters, for example, which took the MoviePass strategy, tweaked it to suit their own needs, and now has over 700,000 subscribers. As an alternative to MoviePass, AMC's service allows moviegoers to view three films a week in any format for $19.95 - $23.95 per month, depending upon the State where they reside. The membership also includes free popcorn and soda upgrades, free corn refills, and express service at the box office and concession stand.

To counter AMC, Cinemark's Movie Club grew to over 560,00 members. Started four months after MoviePass launched its one-ticket-per-day service for only $10 per month. Cinemark's Movie Club cost $8.99 per month and provides on-line ticket purchases fee-free (a hit to Fandango), a 20% concession discount, and one admission per month.

So, a good idea was taken to the extreme by its inventor which lost big, but was copied by others that are generating huge revenue based upon the original idea but suited to their business mission.

The CINEMA SUBSCRIPTION : The Way Forward For ALL Cinemas.