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Saturday, August 24, 2019

The Best Re-release Ever .... Perhaps

On August 5th, Dolby Labs announced that they inked a 3-way deal with Warner Bros. and AMC Theaters.  The deal will celebrate the 20th Anniversary of 'The Matrix' in an exclusive one-week engagement.

Winner of four Academy Awards, including Best Sound, the movie will be screened exclusively at AMC Theaters across the U.S. and be presented in Dolby Vision and Dolby Atmos - transforming one of the most iconic sci-fi films into a must see event for the first timer or return viewer.

With Dolby Vision the on-screen image exhibits brighter colors and darker darks and provides for a real-time sense of depth and detail. Dolby Atmos, the all emersive cinema sound technology, turns the movie into reality with all-around sound.

Tickets are on sale now for 'The Matrix:20th Anniversary' at select AMC/Dolby cinemas. The movie will run from August 30th - September 5th.

This will be the first re-release of this type and we hope it won't be the last. There are plenty of films that viewers would want to experience in this full Dolby enhanced presentation.

Jim Lavorato
Founder & President
Entertainment Equipment Corp.                                                                     

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