The world's #1 content streamer is offering its service FREE of charge - in Kenya.
Netflix's hope is that by offering a 100% free tier, which includes about one-fourth of the content available in its paid streaming plans, more people will try out the service and end up subscribing.
Many Kenyans have never watched Netflix so this is a great way to experience the service. And, if you like what you see, it's easy to upgrade to the paid plan.
The free plan allows people to sign up to access Netflix ad-free on Android mobile phones. In addition to a reduced content lineup, the no-cost tier does not allow users to download titles for offline viewing nor does it allow casting to connected TVs.
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When Kenyans sign up for the free plan, no payment information is required. Users only need to enter an email address, confirm they are 18 or over, and create a password. "Then you can relax and watch many of Netflix's most popular series and films, as well as, enjoy our personalized recommendations, parental controls, and profiles", says Cathy Conk, Netflix Director of Product Innovations.
Netflix was looking for a new way to let Kenyans try out their service. The company has, in the past, offered free trials but only for brief periods. Kenya is the first market to try out this new, untimed free usage and study how effective it is in attracting its user to become paying subscribers.