Starting Nov. 12th, Disney+ subscribers will be able to stream 13 previously released Marvel films in an IMAX Expanded Aspect Ratio (see photo).
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| Black Panther is expanded format |
The films include: 'Captain America', 'Doctor Strange', 'Thor: Ragnarok', and 'Black Panther', and others, but all of which have already played on broadcast TV, many times. So, nothing new there.
The expanded format is 1.9:1, meaning that in certain scenes more action is visible on-screen vs. regular HDTV format of 16:9.
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| Batman: Expanded vs. HDTV format |
Marvel films virtually saved IMAX from bankruptcy. Over the last decade, IMAX has grossed over $1.6 billion globally playing Marvel products, without which IMAX would be a relic of history.
As of July, Disney+ had amassed 116 million subscribers worldwide - 40% of which came from India, Indonesia, and Malaysia. However, subscriptions, to the two-year-old service, have dropped off substantially in recent months. Disney believes the IMAX format will give Disney+ a boost in subscriptions.
CMG doesn't think so, the films offered are essentially old products. The format isn't really that significant in terms of on-screen image (see photos) and who really cares?
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